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Providing advice, support, and guidance for parents
from pregnancy through adolescence.

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TNPC's SEAL OF APPROVAL

The National Parenting Center’s Seal of Approval program is an independent, consumer-based review system that relies on parent evaluation of products being marketed to both them and their children.

Looking for a product that has attained our Seal of Approval?

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OUR SEAL OF APPROVAL WINNERS

Get to know the best products on the market:

See full review Home

Pattern Breakers

By Math for Love

See full review Home

My First Lift & Learn – Space Puzzle

By The Learning Journey International

See full review Home

Playgarden Online

By Playgarden Online

See full review Home

Numberella Deluxe

By Numberella LLC

See full review Home

Kinoo

By Kinoo

See full review Home

Kahoot!

By Kahoot! EDU, Inc

See full review Home

Kissy Animated Penguin

By Spin Master

See full review Home

Jiggly Pets – Koala

By Eolo Toys

This is just a small sample. If you want to know more, check our categories and explore all the winning products!

See them all
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ABOUT US

The National Parenting Center was founded in July of 1989 with the intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The advice provided is furnished by some of the world’s most respected authorities in the field of child rearing and development.

The National Parenting Center shares this valuable information, which has been provided by these experts, with as many parents as possible through any and all channels and venues.

Know more

SUPPORT & ADVICE

Do you need guidance? We can help

Find information and supportive advice for all stages of parenthood. Search by age group to discover the advice you need.

Pregnancy
Newborn
Infant
Toddler
Pre-School
Pre-Teen
Adolescence
See them all
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FAMILY TRAVEL REVIEW

Judged by independent family testers, these sites were evaluated on criteria including programming, family services, price, physical plant, food, amenities and more. To participate, join the National Parenting Center TODAY!

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WHAT PARENTS SAY

Thank you for all your kind words

Teresa J.

Forth Worth, TX

I have read many of your parenting articles and I find them amazing and extremely helpful!. Thanks you so much for having this available for parents like me that need quick answers and guidance.


 

Robert M.

San Jose, CA

I needed to make a decision about the best apps to install on my iPad for my son to play and learn with. I was so confused until I found the Seal of Approval reviews which I know are based on evaluations written parents just like me. Knowing that I felt comfortable heading over to the iTunes store and downloading the apps.


 

Roxanne S.

Orem, UT

When it comes to great advice, The National Parenting Center rocks! I don't know how I would have survived the "terrible two's" without you. Please say you'll be around forever!


 

Elizabeth T.

Stone Mountain, GA

Whenever I can work it into a conversation with my friends, I make sure to tell them about The National Parenting Center, in my mind this site is the very best.


 

Carla L.

Manchester, NH

I love visiting this site, it feels like my own personal link to the best experts. Thank you Vicki, Evelyn, Thomas, Barton, Alvin, you feel like part of my family!


 

Allison T.

Madison, WI

I literally never go toy shopping without checking your Seal of Approval reviews first. It is such a good feeling knowing that the award and the advice comes directly from parents like me.


 

Christopher L.

Tacoma, WA

The work you guys do to discover new products for my kids and for me as a parent is awesome. Thank you for being a guiding light in the blaring noise of products being hawked at me constantly.


 

Christina R.

Tempe, AZ

I first discovered The Parenting Center when I saw the Seal of Approval on Amazon. I was curious and discovered all that you do and how you do it. Wow! What an amazing wealth of information, advice, and all those reviews! Just great stuff.


 

Thank you!

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HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

Submit

Multiple submission discount table

1
$ 295
2
$ 575
3
$ 840
4
$ 1,095
5
$ 1,330
6
$ 1,550
7
$ 1,755
8
$ 1,950
9
$ 2,125
10
$ 2,285
11
$ 2,435
12
$ 2,585
13
$ 2,635
14
$ 2,815
15
$ 2,965

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

Submit

Multiple submission discount table

1
$ 295
2
$ 575
3
$ 840
4
$ 1,095
5
$ 1,330
6
$ 1,550
7
$ 1,755
8
$ 1,950
9
$ 2,125
10
$ 2,285
11
$ 2,435
12
$ 2,585
13
$ 2,635
14
$ 2,815
15
$ 2,965

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