The National Parenting Center

Learn more about The National Parenting Center

ABOUT US

Mission Statement of The National Parenting Center

The National Parenting Center was founded in July of 1989 with the intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The advice provided is furnished by some of the world’s most respected authorities in the field of child rearing and development.

The National Parenting Center shares this valuable information, which has been provided by these experts, with as many parents as possible through any and all channels and venues. To that end, The National Parenting Center created and maintains interactive systems allowing parents to access the expert panel. Additionally, parents may obtain the advice of the experts through written transcripts, social media, newsletters, the Internet, etc.

The National Parenting Center’s Seal of Approval program, created in 1990 as an adjunct to TNPC’s support services, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children.

This award signifies to other parents that their peers have acknowledged a product’s quality and desirability based on a wide variety of determining factors. It is the sole intention of The National Parenting Center to advise, support and guide parents with sound, responsible advice.

David Katzner

President, General Partner

OUR SEAL OF APPROVAL WINNERS

Get to know the best products on the market:

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Animals at Risk

By Adventerra Games North America

See full review

Hungry Bins

By

See full review

Edx Education Step-a-Trails

By Edx Education Co Ltd

See full review

World Edition Subscription

By Little Passports

See full review

Wobble Board

By Bunny Hopkins

See full review

Little Tikes Cast & Count Multicolored Fishing Set Game

By MGA Entertainment

See full review

Pop 2 Play Rainbow Slide

By WowWee

See full review

Match It! Spelling Jr.

By The Learning Journey International

This is just a small sample. If you want to know more, check our categories and explore all the winning products!

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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