The National Parenting Center

Learn more about The National Parenting Center

ABOUT US

Mission Statement of The National Parenting Center

The National Parenting Center was founded in July of 1989 with the intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The advice provided is furnished by some of the world’s most respected authorities in the field of child rearing and development.

The National Parenting Center shares this valuable information, which has been provided by these experts, with as many parents as possible through any and all channels and venues. To that end, The National Parenting Center created and maintains interactive systems allowing parents to access the expert panel. Additionally, parents may obtain the advice of the experts through written transcripts, social media, newsletters, the Internet, etc.

The National Parenting Center’s Seal of Approval program, created in 1990 as an adjunct to TNPC’s support services, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children.

This award signifies to other parents that their peers have acknowledged a product’s quality and desirability based on a wide variety of determining factors. It is the sole intention of The National Parenting Center to advise, support and guide parents with sound, responsible advice.

David Katzner

President, General Partner

OUR SEAL OF APPROVAL WINNERS

Get to know the best products on the market:

See full review

Kinoo

By Kinoo

See full review

Smart Steps by Baby Trend Bounce N Dance 4-in-1 Activity Center Walker

By Baby Trend

See full review

Shoppin’ Blowout

By Komarc Games

See full review

BYJUS Learning App featuring Disney

By BYJU'S

See full review

Eating in Season: Ecologic Memory

By Adventerra Games North America

See full review

GraviTrax PRO Vertical Starter Set

By Ravensburger

See full review

Wishbone Bike RE2 3-in-1

By Wishbone Design Studio

See full review

SwimWays Fairy Tails

By Spin Master

This is just a small sample. If you want to know more, check our categories and explore all the winning products!

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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