The National Parenting Center

Discover the finest products on the market for kids AND parents!

Check out any of our Seal of Approval
reports throughout the years

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SEAL OF APPROVAL REPORT

The National Parenting Center's Seal of Approval program is an independent testing procedure conducted to judge a variety of products introduced and marketed to the parent/child consumer market.

Looking for a product that has attained our Seal of Approval?

SUBMIT YOUR PRODUCT OR SERVICE FOR REVIEW

SUBMIT YOUR PRODUCT OR SERVICE FOR REVIEW

You are interested in us reviewing your products or services. Send us the necessary data to carry out the review

SUBMIT YOUR PRODUCT OR SERVICE FOR REVIEW

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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