This is billed as an “ultra pure mineral sunscreen.” We were curious to hear what, if anything, that meant to parent testers. What we learned was that while they couldn’t identify precisely what that phrase meant, they have come to trust The Honest Company in helping them keep their children and their home free from artificial ingredients and material. Pretty impressive for a company that was founded in 2011. With this product they found a sunscreen that offers broad spectrum UV protection, is scent free, safe for baby’s skin, water resistant, hypoallergenic and doesn’t feel greasy after applying. Those are the factors that parents really appreciated. This sunscreen is also “reef friendly,” interestingly not a single tester could describe what that was.