The National Parenting Center

Building & Construction Toys

Blaze Bike

Blaze Bike

How insanely cool is this bike? If you or your child love motorcycles and Lego’s well then this might be your little slice of heaven. Lego has crafted a building set that has all the pieces and accessories you could possibly need to create a totally awesome chopper. From the moment testers saw the box …

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Furnished School Building

Furnished School Building

This gorgeous imagination play set completely caught the fancy of early school aged children who loved the idea of acting out their perfect day at school. Children of this age are so enamored with everything about school, the teachers, the various areas of the classroom, friends and the playground and this set is chock full …

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Passenger Plane

Passenger Plane

Lego has another great hit on their hands with the new Passenger Plane. Featuring the great designs and sturdy build that Lego is famous for, this kit really appealed to the under 10 set. Kids on the higher aged side enjoyed being able to read the instructions while younger children were thankful for the marvelous …

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Big Farm

Big Farm

Children really loved the experience they had with this new Lego set. Parents noted how engaged they were in the building of the barn as well as how they stayed connected thanks to the imagination platform the set provides. The instructions are very easy to follow requiring, in most cases, very little assistance from adults. …

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Lauri Locktagons

Lauri Locktagons

A runaway hit in our testing centers, Lauri Locktagons delighted parent testers with its ability to entertain and engage children and their imaginations for extended period of time. We saw such a broad variety of inventive construction, from castles and cars to houses and freeform creations that were, well, we’re not sure what they were …

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Furnished School Building

Furnished School Building

This gorgeous imagination playset completely caught the fancy of easy school aged children who loved the idea of acting out their perfect day at school. Children of this age are so enamored with everything about school, the teachers the various areas of the classroom, friends, play, etc. that is ripe for all kinds of open …

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Fire Station

Fire Station

Get ready for some good old fashioned imagination play, where the good guys come to the rescue of others in distress. The LEGO Fire Station is a complete action center where your child can respond to any emergency. There are so many vehicles, people and even accessories like walkie-talkies, axes, fire extinguishers and ladders that …

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CitiBlocs

CitiBlocs

The green movement is everywhere and building toys are no exception. CitiBlocs is a new, eco-friendly wooden construction set made from lightweight Chinese pine wood harvested from sustainable forests. The pieces are uniformly cut blocks and what is unique here is that each piece is the same size and plank shape. You won’t have to …

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Collect & Build Moto-Bots Turbo

Building things with construction sets is always great fun and lends itself to open ended creative play, but there is something special when you add automation to the finished product and watch it come to life. That’s what Moto-Bots, from the geniuses who brought us the incomparable K’Nex system, is all about. Our testers were …

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KNEX Lava Launch Coaster

There is something special about opening up a brand new K’Nex Construction Set, rolling up your sleeves and getting to work. Whether alone or, better yet, with a partner/parent, the camaraderie of getting the right pieces built and connected has been described by several of our testers as a transcendental experience. We’re not going to …

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HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '23

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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