The National Parenting Center

Building & Construction Toys

Tub Town Farm

Tub Town Farm

This farm building set is loaded with chunky pieces ideal for small hands. The fact that there aren’t tiny pieces to either fumble with or lose was a big plus for parents. The farm scene is filled with all the usual suspects: a farmer, a tractor, crops and animals. Given the size of the set […]

SmartMax Stunt

SmartMax Stunt

A new, fascinating and exciting new take on building blocks, SmartMax Stunt is a set of highly magnetized shapes that connect together to form and build a variety of geometric patterns, buildings and even a car and road. Parents were truly impressed with the great quality of all the pieces in the set, noting that

SPORTOS

SPORTOS

This innovative wooden puzzle provided testers with hours of entertainment while tapping into logic and problem solving skills. The set includes 71 pieces of rubber wood (a sustainable wood) that come in a variety of shapes and colors. There are 48 cards with figures that children can recreate. In this set the theme is obviously

Deluxe Build-a-Road with Elevator

Deluxe Build-a-Road with Elevator

Parents were quite taken with what several testers called “one of the most unique and creative car tracks” they had ever seen. The bright multi-colored tracks connect in a manner which is easy to assemble and disassemble, meaning there is no end to the creative exploration and construction. There are endless variations of track layout

Playmobil E-Rangers Headquarters

Playmobil E-Rangers Headquarters

This multilevel construction toy was described by testers, who watched their children eagerly and excitedly assemble and play with it, as ingenious, fantastic and loaded with unbelievable detail. The directions are clear and in most cases took under two hours to build. The building experience was loads of fun and filled with plenty of cooperative

My Sweet Scrap Book

Many of our mom testers have told us that they are avid scrap bookers and saw My Sweet Scrapbook as a great opportunity for their child to create their own book with their own style and content right alongside them. The packaging is bright and colorful, clearly showing what is included. When opened testers found

Maxville Blocks

Maxville Blocks

What a treat for our young testers to discover this wonderful assortment of wooden blocks with bold colorful artwork, graphic patterns and sparkles. ALEX has crammed over 30 blocks with faces, arms and feet into this early building set so that there is virtually no end to the imagination and manipulative play. The shapes are

KRE-O TRANSFORMERS DESTRUCTION SITE DEVASTATOR Set

Who would expect parents to be so enthusiastic about a toy with the name Destruction in it? Certainly not our staff when we saw the title, but life is full of surprises. The fact is that parents, together with their kids were blown away by the ingenuity and design of this building and construction toy.

Weird & Wacky Contraption Lab

Somewhere Rube Goldberg is smiling. This great new toy demands that kids put on their thinking caps because there is a lot of strategizing and puzzle solving required to fully experience the Contraption Lab. If you have a kid at home who is constantly tinkering with things trying to figure out how they work this

OgoBild Nexus

OgoBild Nexus

OgoBild Nexus is one of the most extraordinary examples of creativity you will find in a building toy. There are no rules, no instructions to follow, which is what makes this so special. It is also very easy to maneuver and manipulate. We can safely say that odds are pretty good that you have never

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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