The National Parenting Center

Kits & Crafts

Pirate Treasure & More

Pirate Treasure & More

Ahoy, Arghh and Shiver Me Timbers are not only popular phrases with pirates, they are also quite popular with children who love to imagine they are pirates on the high seas. How it came to be that bands of scraggly outlaws might capture the imagination of young children isn’t up for debate, it just is. […]

Parents Water Works

Parents Water Works

Water Works is the new eye catching toy that lets kids draw with water. Not permanently mind you, in fact if you don’t look quick the image will fade away forever. But the lesson of freeform, creative doodling is being introduced to a very young audience here and their parents loved the concept. The tablet

Smart Easel

Smart Easel

Giving a child the freedom to express themselves artistically is one of the most precious gifts you can give. This art station will not only give them a space to create, it will call to them, inspire them, draw them out and allow them to explore just what can happen when they put pen, pencil,

My Dog Scrap Book

My Dog Scrap Book

Everyone deserves a scrapbook of their special moments, created and maintained by those who love them the most. The family pet is no exception and in that spirit Bowwowmeow has created a craft kit that gives children the tools they need to build a wonderful memory keeper for your dog. The packaging of the kit

Moon Sand Adventure Island

Moon Sand Adventure Island

Beginning with great packaging that calls to parents and children with its bright colorful design, Moon Sand once again proved to be a hit with our testers. Bursting with loads of imagination play, children can and will spend hours happily building and enjoying the unique physical properties of Moon Sand. When it comes to tactile

Crayola Color Explosion Glow Board

Giving the children the freedom to let their artistic juices run wild is a wonderful gift. Crayola has been doing just that for years and their newest release is no exception. Testers loved tracing, creating and simply doodling and then stepping back and watching the magic happen. Once their drawing is complete, kids can illuminate

MB-01 Command Base

MB-01 Command Base

Get ready to hear launch countdowns from your children’s playroom once they immerse themselves in the experience of this interplanetary mining colony play set. There is a combination of a great Lego construction experience and lots of imagination play when the building is completed. As mining specialists on a distant planet they will load energy

Ferris Wheel

Ferris Wheel

Over the years we have watched the expansion of the Lego brand from the familiar colored blocks that created the phenomenon to an exceptional assortment of hits and a few misses. Our testers quite enthusiastically put this one in the “win” column. With a unique set of shapes and pieces that bear little resemblance to

Fireboat

Fireboat

The idea of floating Legos in the bathtub really excited our testers. This model set incorporates all of the great Lego quality on a floating hull that lends itself perfectly to water based imagination play. Being able to zoom off to the rescue and play hero on the “high seas” was quite appealing. The brightly

Snowmobile

Snowmobile

One of the coolest looking Lego kits our testers have ever seen, kids and grown-ups alike were so excited to get their hands on it. The enthusiastic response didn’t wane throughout the entire building process which, we should note, is not for beginners. As with many Lego sets of this size and complexity, we found

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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