The National Parenting Center

New Technologies

Whiz Kid PC Learning System

This breakthrough interactive device from VTech thrilled our parent testers with its ability to completely enthrall children getting them excited to play and learn. Whether being played with on the go or while connected to the computer, where the internet delivers new content, there are so many ways for children to play that they were …

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Kidizoom Camera

Parents may have been more thrilled than their children to see a kid-safe camera hit the market. Who knows how many “real” cameras were sacrificed to the less-than secure hands of the younger set? Bringing point and shoot to a whole new generation, VTech really scored here as kids were super-enthusiastic from the moment they …

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miJam mini

miJam mini

This very unique musical accompaniment toy give kids the tools to express themselves with background beats and tunes. A great stocking stuffer for kids with iPods because this unit hooks up easily to the popular Apple device allowing users to play along and even alter their favorite music. It also works as an external speaker …

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Robopanda

Robopanda

The Wowwee engineers have turned their considerable talents into creating a softer version of their previous robotic toys and the result as a positively adorable panda. Robopanda delighted our testers with its sweet voice, infectious charisma and heightened interactive functionality. There are touch, light and sound sensors on just about every inch of this robot …

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ClearPlay DVD Player

ClearPlay DVD Player

The debate about the content of the movies that we watch, whether too violent, too gory or too sexual remains a hot topic from living rooms to the halls of Congress. For parents who want to exert more control over what their children see without banning these many films altogether, ClearPlay is an option to …

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E-Z Bar

E-Z Bar

There are no foolproof or perfect methods for teaching children to ride bikes. Some are passed down from generation to generation, while others are new twists and techniques that purport to get everyone riding in no time. The E-Z Bar is a unique method that resonated with our testers mainly because of its ability to …

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G-Flex

G-Flex

This personal A/V chair was quite a hit in our testing centers, especially among pre-teen boys. Designed to personalize both the video game playing and music listening experience, the chair offers an added intensity to both. The portable chair (it folds and comes with a handle and is surprisingly lightweight) sets up quickly and delivers …

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Roboreptile

Roboreptile

If any other company is planning on entering the toy robot market and they want to aim high, they better set their sights on Wow Wee. Again and again they prove that their robot engineers are just about as good as they come. In Roboreptile they have created a programmable beastie that screeches, whips his …

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Piano Made Easy

Piano Made Easy

If your school aged child has come to you and expressed a genuine interest in learning how to play the piano, Piano Made Easy is a great place to start. The package includes a 49 key piano with AC adaptor. There is a CD-ROM game that offers instruction as well as some fun games. Parents …

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Marvel Ani-Movie

Marvel Ani-Movie

Wow, Jazwares has a product here that one reviewer called “Cool with a Red-Bull chaser.” Apart from generating the most unique comment ever, Marvel Ani-Movie is about as unique and wonderful a toy as we’ve seen in quite some time. Putting the power of stop-action movie making into the hands of your child, this product …

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HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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