The National Parenting Center

Seal of Approval Report

BRIO Toys - Wild West Set

BRIO Toys – Wild West Set

Whether it’s used as an add-on to your existing Brio or as a stand alone first train set, your little conductor will get a kick out of this Wild West Set. Everything you need to stage your own re-creation of the lawless days of yore is included here. The bank teller, sheriff and bank robber […]

Tub Town Coral Castle

Tub Town Coral Castle

For most of us, turning bathtime into playtime usually entails tossing a few floating toys in the water. Tub Town Coral Castle will change all that for a few reasons, one, it stays attached to the wall so it’s ready to go, two, its seriously fun. Imagine bringing a water park into the tub. There

Turbo Extreme

Turbo Extreme

Turbo Extreme encourages players to smack and twist it when they know the right answer. That may not sound very civilized, but that’s just the way kids liked it, and boy did they ever like it. Never mind the fact that it’s really a learning toy that quizzes kids in Math, Geography, Science and more,

Baby Counting Pal Plush

Baby Counting Pal Plush

Over the years we have seen more than our share of crib toys, we’ve been through the black, white and red era and emerged unscathed on the other side. This very colorful plush crib attaching toy is bright, appealing and perfect for your next baby gift purchase. Since it’s from Leapfrog you can be sure

Super Saver Teaching Bank

Super Saver Teaching Bank

There is no better way to teach the value of money than to teach the skill of saving it. Giving children a goal and then the means to attain it is one of the most affirming lessons we can give to our children. This wonderful talking bank not only holds your child’s money for a

Learning Friends Phonics Bus

Learning Friends Phonics Bus

Leapfrog has a solid track record when it comes to phonics teaching products for little ones. The Phonics Bus is no exception featuring a brightly colored school bus that features very good movement on any surface. Leapfrog’s always top-notch sound quality and lots and lots of buttons that respond to your child’s touch with the

Zip-ity Do Dolly

Zip-ity Do Dolly

Exceptionally soft, exceptionally cute and chock full of dress up lessons Zip-ity Do Dolly was a big tester favorite. Very lightweight and colorful, children and parents either learned together or children proudly showed off their skills when it came to dressing themselves. What really impressed our testers was the price of this doll, according to

Wee One

Wee One

Throughout its time in our testing center’s Wee One was showered with lots of loving attention from our young testers. They enjoyed caring for, feeding and teaching baby to use the potty. Parents got a real kick out of this. Wee One is nicely sized so that she is easy to hold in your arms

Retro Rocket

Retro Rocket

Ready for liftoff? You’d better be when your child sits on this, because it may be called Retro Rocket but your child will think it’s the coolest ride on toy ever. The eye-popping design of this toy was a huge hit in our centers with testers of all ages marveling at how sleek and appealing

Ready to Ride Trike

Ready to Ride Trike

Tricycles have been a staple of the first bicycle experience forever. So too has been the tortures of assembly and tripping over them in the garage. Radio Flyer, true veterans in the bicycle field, have designed a fun first trike that not only comes fully assembled, but this trike folds up and can be stored

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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