The National Parenting Center

Seal of Approval Report

Pathfinder Wagon

Pathfinder Wagon

It’s hard to be sure what it was that parents loved the most about the Pathfinder Wagon, how much fun it was for the kids, sitting face-to-face, secure in their seat belts grabbing drinks from the cupholders, or the fact that the seats folded flat making it perfect for towing gear. Testers pointed out design […]

Story Reader

Story Reader

Technology and storytime blend together seamlessly with the Story Reader system. The system, which comes bundled with one of the most beloved Disney tales, Lion King, is a remarkably easy-to-use system that reacts as your child turns the page. No matter which page they turn to, the system “knows” and begins magically reading aloud the

ActivePOINT

ActivePOINT

When you watch children read along with their parents you invariably see either the parent or child pointing to pictures and words in the book. The whole idea behind the ActivePOINT series is that it’s fun to touch and point, especially when the action results in a wonderful sound effect. The books in the ActivePOINT

Love me CHOU CHOU

Love me CHOU CHOU

If your child is ready to really step up to the plate and try out their care giving skills then CHOU CHOU is ready to put them to the test. Here is a doll that can kick, say “mama,” babble incoherently, and suckle, sound familiar? What’s more, CHOU CHOU isn’t just a doll with a

Wiggly Waterbabies: Bathtime Baby

Water Babies have a powerful appeal, whether its their blue eyes, tiny smiling mouth, soft warm bodies (when filled with water) or all of the above it didn’t matter to our testers, it was all good. Water Babies are sized right for a child’s small hands and little arms. This doll’s body is made with

Wiggly Waterbabies: Feeding Time Baby

Water Babies have a powerful appeal, whether its their blue eyes, tiny smiling mouth, soft warm bodies (when filled with water) or all of the above it didn’t matter to our testers, it was all good. Water Babies are sized right for a child’s small hands and little arms. This doll’s body is made with

Hummer H2 Speed City Playset

When it comes to ingenious toy design, Playmates took the cake during this testing period. The awesome design of this Hummer was a child magnet as one kid after another took turns taking it for a spin. When they saw that this radical roadster opened up and became its own interactive playset, well, just color

Whats In Neds Head?

Whats In Neds Head?

So what IS in Ned’s head? Before you answer or stick your hand inside to find out you may want to think twice. On the other hand, if you enjoy blindly feeling in the dark around for weird stuff go right ahead. Kids absolutely loved finding the grossest stuff possible inside poor Ned, but then

Frog Went A-Dancing

Frog Went A-Dancing

This adorable packaged set includes an audio CD, a book and a plush froggy backpack that our little testers absolutely loved. The audio CD gently encourages interactivity as the story progresses. The story held the attention of younger listeners quite nicely but it is the adorable frog/backpack that really made this set a winner with

Wiggle Waggle

Wiggle Waggle

This new packaged story set has all the elements you would want in a baby’s first book. There is the sturdy board book with bright colors full of appealing pictures to catch a baby’s attention. There is also a CD that accompanies the book full of musical tunes from the award winning composers at Kindermusik.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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