The National Parenting Center

Seal of Approval Report

Between a Rock & A Hard Place (by Danny Birt)

This enchanting fantasy book about a mythical family of “Rocs” (large bird like creatures) who raise a dragon from an abandoned egg. If that sounds familiar you are not alone, did anyone say Ugly Duckling? This book however is a much more fleshed out story and features some very advanced vocabulary, lending itself to children […]

CHOP Balance Bike

CHOP Balance Bike

Everyone has their own story about how they learned to ride a bike, or why they never did. With the balance bike a whole new story line will emerge from a new generation of bike riders. Very well crafted and solid, your children sit and use their legs to push and roll the bike. As

Go Fish for Ancient Egypt

Go Fish for Ancient Egypt

This Ancient Egypt themed card game is really a unique version of Go Fish. As with many products we have seen from Birdcage Press this is a beautifully repackaged set and there is a terrific educational component here, but at its core it is Go Fish. The fact that the gameplay was not unique didn’t

Plush Animated Animal Banks

Plush Animated Animal Banks

Coin or piggy banks are not traditionally seen as being fun, they are viewed as functional, sometimes attractive but certainly not entertaining. That was then. The ingenuity team at Mark Feldstein & Associates were working overtime when they came up with these animated banks. The adorably designed plush animals move and make sounds like a

Family Mint

Family Mint

This online, secure site let’s you create a “bank” without dealing with actual money. It allows the parent (Banker) to establish accounts for each child in the family. Each child can then set up their own internal accounts such as general savings, charity, college fund, etc. Kids instantly began digging for money in piggy banks

Turtle Magazine for Preschool Kids

Even in this age of digital delivery of just about anything some of us still experience a thrill when a favorite magazine that we subscribe to turns up in the mailbox. Turtle Magazine gives this gift to children, especially those who are just beginning to grasp the fun of reading.Each month children will discover short

Humpty Dumpty Magazine

Humpty Dumpty Magazine

This publication which young children were excited to call their own, and is filled with stuff just for them, was exceptionally well received by parents as well. Every issue features colorful illustrations, loads of age appropriate activities and great stories. The content is equally suited for boys and girls. There are recipes to make together

Jack and Jill

Jack and Jill

The third in a series of children’s magazines that work their way up through various age groups and reading skills, Jack and Jill is for the older set and as such offers more in depth content. The stories, activities and concepts covered are more advanced and as such young readers in our testing centers felt

Arranging Game Corner to Corner

As with most HABA toys, the first thing that strikes testers is the remarkable quality and care given to producing them. This toy is no different, with its solid wood and brightly painted blocks. There are a few suggestions on the box for starting out in building and arranging the blocks but there really are

The Elf Magic Snow Case

Here is a toy that truly embodies the fun spirit of Santa and Christmas for young children. A tiny suitcase filled with mini-snowflakes, a passport to the North Pole, stickers, luggage tags, little Elf hangers and of course your very own Elf. Children, along with their parents, are prompted to weave a story of the

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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