The National Parenting Center

Seal of Approval Report

Smart-Trike Zoo

Smart-Trike Zoo

One thing’s for sure, you won’t miss this colorful bumble bee coming down the sidewalk. Bright, which is always a safety plus, and so easy to maneuver, this 3 in 1 stroller/trike rode home with great scores from our testers. Everything that a parent wanted was thoughtfully included like a sun/rain shade that tilts up […]

Hearts for Hearts Girls Doll

These beautiful dolls really struck a chord with our testers who saw them as beautiful, inspiring and promoting positive values. Each doll (there are six in the series) represents a country, usually a far flung nation like Laos or Belarus. There is an online site where you can register the doll and then create a

Skylanders Spyros Adventure

Innovation is front and center with this exciting, cutting edge new twist on video gaming. The role playing adventure involves not just your child and a traditional remote controller, now they must use actual play figures that sit on a remote base that glows and communicates with the game system. In order to advance through

KNEXosaurus Rex

The K’Nex building system of rods and connectors has been through our testing centers for years now, from ferris wheels to roller coasters, so testers were intrigued when they saw this dinosaur construction set. Their kids were not so much intrigued as excited and why not, the appeal of dinosaurs is universal which is why

Mario Kart WiiMario & Luigi at Starting Line

In recent years we’ve seen movies being made of video games and now here is a toy based on one of the most popular video games of all time, certainly on the Wii platform, Mario Kart. There are various sets in the series but all feature the opportunity to build a track and race cars

ETERNAS

ETERNAS

ETERNAS offers up a fun, new, circular 3D twist to the traditional four in a row game. The rules here are very simple and will feel familiar to anyone who has ever played Connect Four or some other version of that game. While this simplicity allows players of all ages to jump right in and

PATHAGON

PATHAGON

This board game, crafted completely from wood, is a compelling mix of easy rules that are deceptive. To the first time player it is seemingly obvious how to win in just a few moves. It is then that the ingenious part of the game comes it. Getting your pieces to connect in a continuous line

QUADEFY

QUADEFY

This game struck testers at first as looking like a cross between Tetris and Jenga. With a recommended age of 4 and up, they were more than a little skeptical. That was until they let their children spend a little time with QUADEFY. Almost every parent told us that they were surprised how quickly their

TRAPPEX

TRAPPEX

Parents found TRAPPEX to be an attractive, sturdy and extremely easy to play game. One parent felt that the all-wood construction, with pieces that are smooth and feel good in your hand, was very “zen”. The board is solid and yet not weighty. The instructions are very clear and easy to follow, as a result

Sassy Wonder Wheel

A visual, tactile and auditory delight this highchair toy with a powerful suction cup to hold it in place won over parents and their babies. Bright, colorful and engaging, the fact that it could not be picked up or thrown was a godsend according to parents. Being able to take it to a restaurant and

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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