The National Parenting Center

Seal of Approval Report

Barbie Designable Hair Extensions

From the moment testers, both child and adult, set eyes on this unique Barbie creativity set, the excitement was palpable. At first we weren’t sure if it was the trendy Barbie doll inside or the hair extensions project waiting to be created. We would find out soon enough. Hair extensions have burst onto the scene […]

Hot Wheels RC Nitro Speeders

Sleek, quick and nimble sounds like we’re talking about the newest sports car on the market. Well if you are a kid, we might as well be. Hot Wheels are to kids what Maserati’s are to car enthusiasts and this one has all the elements a Hot Wheels enthusiast needs for non-stop fun. The packaging

UNO Roboto Game

UNO Roboto Game

If you or your family are fans of the classic game of UNO you will all love this new twist. In fact UNO Roboto (cue the Styx soundtrack..”domo origato”) left testers in fits of laughter. UNO Roboto speaks, but not just a series of canned, pre-recorded commands, you actually record the names of the players

Matchbox Smokey The Fire Truck

Most of us associate Matchbox with die-cast race cars but these days interactive toys like Smokey The Fire Truck are carrying the Matchbox name and according to our testers that’s just fine with their kids. Smokey captured the imaginations of young boys and encouraged independent, interactive play time. Loaded with lots of lights, sounds and

Hot Wheels Video Racer Vehicle

What a neat idea, put a camera on a Hot Wheels car and get an idea of what it would feel like hurtling down the track at breakneck speed. Making race car videos turned out to be a very easy thing to do, in fact our young testers took about a minute to figure it

Vinci Tab

Vinci Tab

Where will the almost daily new releases of amazing new technology take us next? This year we saw the explosion of the tablet but we discovered that iPads and their ilk are not just for grownups. Enter the Vinci Tab. Parents told us that it never would have occurred to them to expose a baby

Baby Haha Music Video DVD

Baby Haha Music Video DVD

Captivating and entertaining are two of the essential elements any DVD aimed at very young audiences must have. Baby Haha has them both in spades. The illustrations, videos and music delighted children and really fostered a desire to not only sing along with but to dance along with as well. An interesting discovery our testers

Mascot Car Grab Em - Green

This soft, yet indestructible car acted like a magnet for our young testers who loved grabbing the large green handle and rolling the car around and on everything imaginable. Parents watched their child’s hand-eye coordination get a real workout along with gross motor skills, imagination, mobility and a healthy dose of cause and effect. Perfect

Talking Electron Microscope

Talking Electron Microscope

One of the most impressive “toy” microscopes we have ever seen. We really hesitate calling it a toy, so did our testers. There are so many slides and specimens included but what made it even more amazing was hearing facts about what you were viewing. This made the entire experience come alive. The slides are

KaBam!

KaBam!

You had better be on your toes when you face off against an opponent in KaBam! This is not for the weak of heart or slow of tongue. As you slap cards down, in a fashion not unlike the old card game War, you must quickly come up with and shout out a word that

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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