The National Parenting Center

Seal of Approval Report

ABC Coloring Town

ABC Coloring Town

Children were engaged and parents were delighted with this cute, alphabet based learning app. Inside the colorfully animated experience there are twenty-six cottages along a winding road. Each cottage represents a letter in the English alphabet. When your child taps on the door a coloring sheet appears based on the letter and a picture featuring […]

Chime Time Adventures

Chime Time Adventures

This delightful and engaging DVD features six 11-minute animated episodes, each focusing on a specific time of day in a child’s life at home or in school. There’s Story Time, Painting Time, Show Time, Bath Time, Photo Time, and Play Time. The main characters, Tommy and Tallulah who live in a clock, are cute, fun,

Armadillo Stroller

Armadillo Stroller

Sometimes the size of our car or our living space determines the quality of the stroller we purchase. Mamas & Papas set out to bring luxury to the compact stroller category and our testers think they succeeded. Among the features and functionality they found most appealing were the nicely padded, comfortable seat; the large sized

Super Simple Songs - Video Collection - Vol. 1

This DVD collection of songs for children is perfectly produced to connect with its target audience. Testers appreciated the nice variety of songs; from typical nursery rhymes like Twinkle Twinkle Little Star to the Alphabet Song and Days of the Week. Each song has its own characters with good singing voices and each track incorporated

Large Play Set at the Zoo

Another beautifully designed and brilliantly executed wooden playset from the folks at HABA. Parents were singing the praises of this creative set from the moment they began playing with it with their children. The box is part of the play pattern as it folds down to reveal the zoo. The lid is so well made

Musical Eggs

HABA’s Musical Eggs are a set of five colorful wooden eggs, each producing a different sound. They rattle, whistle, jingle, and click. At their core they are simple rhythm devices that let children make music or keep the beat with music or nursery rhymes or whatever track may be playing in their head. Kids loved

Munchkin Swaddle Angel Blanket

When you swaddle your baby you want it to be in the softest possible fabric. Munchkin knows this and has produced an aptly named Angel Blanket that surrounds your baby in superbly soft, breathable material. Crafted from bamboo, the softness is really something you have to feel to believe. Moms described the designs as elegant,

Skylanders SWAP Force

We’re not sure when it became official but is there any doubt that Skylanders is a mega-hit of mega-proportions? The frenzy to play with this newest version of the wildly popular game in our testing centers was intense. The popularity is clearly off the charts but more importantly, after spending time with the game, parents

i-Mat

i-Mat

One of the runaway favorites of this testing period was this interactive play mat from Creative Baby. Parents raved how this mat, with four interlocking sections, was engaging, inviting and just plain fun. There are animals and environments pictured on the thick rubber mat. The animals are divided by regions allowing your child to see

Twinkle Top Treehouse Playset

The old adage that good things come in small packages holds true with the Twinkle Top Treehouse. The small package really does belie the creative and imaginative fun that lies inside. The 3D house is built with colorful foam pieces. Remarkably, again for such a small package, there are 274 pieces in this set. It

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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