The National Parenting Center

Seal of Approval Report

Melt n Mold Factory

Repurposing crayons is a fun, creative and environmentally friendly concept that parents liked introducing to their children. With this new craft kit from Crayola, old crayons are melted down and shaped into rings. The system is easy to setup and begin using within minutes of opening the nicely designed and super appealing package. The results […]

Celeste Sings, Kids Dance

Celeste Sings, Kids Dance

Celeste sings over 15 kids songs on this CD, each of them upbeat and fun for children to listen to. There are a variety of different musical styles featured here, many of them with simple, repetitive lyrics that lend themselves to singing along. Standout favorites of our testers both young and old were The Hug

Billy Beats Dancing Piano

This new building toy/piano is a sound and visual all-you-can-eat buffet thats loaded with a ton of features and nonstop motion. Made with bright, primary colors, the keyboard lights up, the “Billy Beats” character dances and has a laughing smile on his face and big, white cartoon hands. There are several different settings — dance

SmartMax Build & Light

SmartMax Build & Light

The SmartMax line of open ended construction sets proved once again that imagination play, where children can construct whatever comes to mind is the kind of toy parents want for their kids. Testers watched their kids gravitate to this colorful and dynamic set of magnetic balls and rods that lit up. Kids could not wait

Glow Crazy Pattern Painter

Testers told us that the Glow Crazy Pattern Painter is an ingenious and fun way kids can create their own paintings and patterns on paper without all the mess traditionally associated with this activity. Pattern Painter works by using the wand like a paintbrush and waving it back and forth on the paper. The “brush”

Heartlake High

Heartlake High

One of the biggest factors taken into account in our Seal of Approval program is the replay factor. Is this a product that children will return to over and over? In the case of Heartlake High the answer from testers was a resounding “Yes!” There are some people who hold onto the outdated notion that

Gorzans Gorilla Striker

If you haven’t been keeping track, Chima is one of Legos newest series. The setting is a world where different animal tribes battle each other for the energy source Chi. This terrific building set revolves around the legend of a gorilla GLoona being captured by the evil Rizzo king of the ravens. Gorzan is the

Which Way USA

Which Way USA

Learning about the places and the people of our own country is such an important, and unfortunately often sacrificed, part of today’s educational curriculum. Highlights, the people who have brought so much joy to so many generations, has taken a big step towards tackling the gaping hole of geographic illiteracy in our nation. Highlights made

Hidden Pictures Club

Hidden Pictures Club

Parents of all ages expressed fond memories when they saw the Highlights name and one of their favorite activities from the magazine: finding hidden pictures. A staple in doctors waiting rooms since as long as anyone can remember, Highlights is now available by subscription for a new generation. In each book you will find thirty

Madame Alexander Baby

Madame Alexander Baby

Madame Alexander is best known for their larger sized, more grown up dolls—but they have scaled things down here and testers were pleased with the results. This baby doll is a sweet, soft little keepsake doll that is perfect for any baby or toddler girl. She is soft and safe enough for a baby to

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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