The National Parenting Center

Seal of Approval Report

Citiblocs 300-piece Natural Building Blocks

CitiBlocs are not your average set of building blocks. To begin, these unique blocks are made from precisely cut, Grade A Radiata Pine from certified renewable forests in New Zealand. Pretty cool even if we stopped there, but wait there’s more. Each block is exactly the same shape and size, and requires no gluing, snapping […]

ALEX TOYS Ultimate Tattoo Glitter Party

Do you have a young girl who loves tattoos and glitter? Silly question. Testers were drawn to this craft kit like moths to a flame. They marveled at the amazing variety of temporary tattoos and the six bottles of brightly colored, fluorescent glitter. In the kit you will find brushes, reusable stencils for applying the

Z-A-C The ZOOB Alien Creature

ALEX has developed a unique building toy that really taps into your child’s imagination. The Zoob pieces snap together easily and then bend in all directions. To begin, the set comes with instructions to build a few starting designs, all of which are pretty cool. Once they have mastered those your child can use their

InnoTab-Go! Go! Smart Wheels Busy Day in Alphabet Town

If you have an InnoTab and you have a toddler then this game should be on your radar. This car-themed game combines fun activities with educational elements like the alphabet, numbers and counting to make this a tech game you will actually feel good about giving them. The car characters are adorable, and the backgrounds

Kidizoom Smartwatch

Parents have been telling us for years that they appreciate how Vtech keeps designing more creative and innovative toys for their children and the Kidizoom Smartwatch further cemented that connection. The watch is loaded with all kinds of high-tech, cutting-edge gizmos. There is a clock naturally, but there is also a camera that can take

Smart Shots Sports Center

Smart Shots Sports Center is a learning and play toy geared to toddlers just learning coordination. It comes with a basketball net and ball as well as a soccer net and ball. There is an electronic scoreboard that counts your goals and baskets. It also plays songs, speaks encouragingly and has lots of dials, buttons,

Sit-to-Stand Smart Cruiser

Combining physical activity with a dash of electronic wizardry is what Vtech excels at, and the Sit-to-Stand Smart Cruiser is yet another example of that expertise. The design and functionality are what stood out immediately to our testers who noted details like a slightly narrower seat that is set just a bit lower to the

Switch & Go Dinos Turbo Triceratops Deluxe Launcher

This is one of the least tech filled toys that we’ve seen from the VTech line but that didn’t affect it ability to connect with testers and earn another feather, or in this case Seal of Approval, in their hat. This is a bright and colorful play set that will be instantly appealing especially if

Go! Go! Smart Wheels Ultimate Amaze-ment Park Playset

This bright, colorful and thoroughly interactive play set is a child magnet. It all starts with a great car track that is easy to assemble so that your child can get going right away. Parents liked how the track offered a unique level of interactivity with wheel based toys. Watching a car fly through the

Go! Go!s Smart Animals Zoo Explorer Playset

The Go! Go! line from VTech is full of so many fun surprises no matter which set you start with. For those who have already discovered all the stimulating activities and experiences of Go! Go! you will surely want to consider adding this Zoo to your collection. The bright, colorful scheme, which is part of

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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