The National Parenting Center

Seal of Approval Report

Building Character with Sam, Izzy & Many Other Dogs

Testers were delighted to discover this storybook that teaches children important lessons about tolerance, empathy, sharing, compassion and much more. Danny Pettry uses adorable dogs and puppies to illustrate these good character traits and children were captivated, often eager to actively imitate the behavior on all fours. Parents noted how well the book was written. […]

Cinema Therapy: Card Game

Cinema Therapy: Card Game

Parents found the theory behind Denny Pettry’s Cinema Therapy game fascinating. A group of people watch the same movie together and then discuss their feelings about what they just watched by using a simple deck of question cards. Most people have emotions, impressions and thoughts about movies, but we rarely express them immediately. With this

Ranier Convertible + Booster Seat

When it comes to car seats Diono has proven numerous times to parents in our testing center’s that they “get it.” The number one priority for parents when it comes to car seats is safety, and when it comes to the Ranier Convertible + Booster Seat our testers told us that they felt assured, confident

The O SmartBall

The O SmartBall

The concept behind The O SmartBall, that you actually take your precious iPhone and put it inside a foam ball for your kids to throw and bounce seemed both terrifying and absurd to our testers. Their reaction after actually letting this happen? Amazed. The phone, snug and secure inside the SmartBall, never fell out and

Twiddle

Twiddle

There is something so satisfying about mindless manipulation of toys that fit in your hand. We all do it; it could be rubber bands or those squishy tension relieving balls. For some, it helps them to focus. In fact, many people with ADHD use it to remain focused. High-level thinkers, especially engineering students claim that

Half Shell Heroes Secret Sewer HQ Playset

The return of the Ninja Turtles also means that there is a return of accompanying playsets. Playmates Toys has created one of the best with this multi-level interactive experience. There are so many options and play patterns that two children can easily play cooperatively and have a blast. By far, the most popular feature is

LEGO Creator Twinblade Adventure

Parents told us that they like the new approach LEGO is taking by offering more 3-in-1 sets. The ability to create three unique things with one set of LEGO pieces certainly adds to the appeal and the value. This set is designed for children who have had some experience with LEGO and feel comfortable following

Kidz Gear Deluxe Stereo Headset Headphones for Kids

There is no denying the fact that kids who listen to music at loud volumes are at risk for hearing loss. This is not news to anyone, but with more and more technology delivering music and sound effects designed with enough power to grab your attention, it is a concern that parents need to address.

PreK Achievement Rings

PreK Achievement Rings

Parents found these Development Achievement Rings to be a good tool for introducing educational activities into the lives of their young children. Right from the start testers found the package very appealing, with its carrying handle and ability to store all the contents when not in use. The components and supplies inside are great learning

Squeeze Popper Huggables

Hog Wild Toys delivered a hit to our testing centers. This adorable little ball spitting doll had kids in hysterics from the get go! Why you ask? Because when you squeeze his tummy soft little balls go shooting out of his mouth. The doll itself is adorable, soft and cuddly. The little red balls that

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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