The National Parenting Center

Seal of Approval Report

Switchcrafted, The Story of the Switch Witches of Halloween

Are you ready to start a fun, new holiday tradition in your home? Switchcrafted is a Halloween-based storybook that gives children a whole new insight into witches and their role in the holiday. The hard cover book features beautiful illustrations and images of witches who aren’t the least bit scary (no warts or long hooked […]

Delightful Dollhouse

Delightful Dollhouse

If your children are ready for a full-sized dollhouse, one that will take a permanent place in their room or playroom, then you will want to set your sights on this. Parents were thrilled to learn that there are no tools required in assembling the dollhouse. Also, there are no right or wrong ways to

Crayolas Shadow FX Color Projector

Crayola has created a kit that uses light and color to display your child’s newest works of art. Inside the box you will find a projector with three different lights, projector shapes, a drawing sheet with a stand and white gel markers, yes white! Since the projector is already assembled as soon as you take

Crayola's Paint Maker

Parents admitted that as they approached Crayola’s Paint Maker in our testing centers there was apprehension about the messy situation they might be wading into. There were plenty of sighs of relief when the reality was quite the opposite. Besides being all self-contained, the paint is washable so everything was easy to clean. OK, now

GoldieBlox & The Movie Machine

It’s probably been a while since you saw a zoetrope, and we’ll bet it’s been even longer (never?) since you made a movie with one. GoldieBlox thinks that sometimes the old ideas are still the best for teaching lessons and techniques. In the box you will find everything needed to construct a zoetrope. The instructional

GoldieBlox & The Builders Survival Kit

Parents and children were once again wildly ecstatic over another great creation from the brilliantly inventive and out-of-the-box thinkers at GoldieBlox. For those who have not discovered GoldieBlox, they are a company that believes building and science kits should not be relegated to boy themes. This new kit was described by testers as unique, intriguing,

Pictopia: Disney Edition App

Pictopia: Disney Edition App

If you have a Disney lover living in your home and are looking for an app just for them, look no further, this just might be app nirvana for them. For those whose Disney knowledge borders on encyclopedic this is going to be a little slice of heaven. If your Disney knowledge is limited or

Girlmazing Radio Control

Girlmazing Radio Control

Let’s face it, 99% of R/C cars and vehicles are designed for boys as if girls don’t drive or care about cars. According to our testers only 1% of companies have the guts to buck that trend so kudos to Jada Toys. While there are some cars that are surely gender neutral, this one is

HyperChargers Radio Control

Radio controlled cars are always fun and a blast to take out for a spin either in the neighborhood or the park. The problem historically has been battery life. In particular the way they either burn through regular batteries or require constant recharging. This sleek looking car has a special alternative means of charging that

Estella Knit Baby Rattles

These adorably designed rattles offer a new twist on the traditional teether/rattle. Soft and easy to grasp these knit rattles have no hard surfaces or edges. Everything about them is soft, warm and inviting. Testers told us that the squeezable, soft design made it easy for baby to hold. The unique shapes and colors also

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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