The National Parenting Center

Seal of Approval Report

Zeenie Dollz

Zeenie Dollz

Zeenie Dollz wants to set themselves apart from the crowded doll segment. According to our testers, they have achieved that goal, calling Zeenie Dollz a refreshing change from cookie-cutter dolls for girls. Each doll in the collection has a back story, namely a purpose/mission to protect the environment. Following their environmental focus, Zennie Dollz are […]

Care Bears Love to Learn App

Care Bears Love to Learn App

American Greetings has brought the Care Bears to the mobile world with an app that captivated children. The colors used are bright and appealing, the characters look authentic and nicely rendered and most importantly, according to our testers, the app works smoothly and glitch free. There is a nice assortment of short games for toddlers/preschoolers

Gymini Kick and Play

This excellent play mat delighted parents as much as babies, and they were thrilled, the babies that is! From the moment they were laid down on it they were engaged and entertained by the toys and sounds. The mat and the arches were very easy to assemble taking just a few minutes. The height of

Go! Go! Smart Friends Busy Sounds Discovery Home

Go! Go! Smart Friends Busy Sounds Discovery Home

What an exciting first playhouse! Full of magic and wonder the house is chock full of “Magic Points” that trigger lights, sounds and sayings to the delight of little ones. Assembly in our centers took less than 30 minutes and once it was put together the kids played with it for hours. What’s more, is

InnoTab MAX

InnoTab MAX

The tablet wars are not relegated to Apple and Android these days which is why we are seeing annual updates to children’s tablets as well. The InnoTab MAX is the 4th generation of the InnoTab and once again VTech raises the bar with an assortment of great enhancements and improvements. The first thing our testers

Kidizoom Action Cam

Kidizoom Action Cam

We have entered an age where if you don’t have a picture or video of something you did it might as well not have happened. Strange times indeed but there is no point in fighting it and certainly no way to put the genie back in the bottle. Now that VTech has brought its kid-sized

Folkmanis Sea Serpent Puppet

When it comes to high-quality puppets featuring beautiful designs and superb crafting, Folkmanis has made quite a name for themselves. The beautiful and elaborate Sea Serpent caught testers eyes and then impressed with the way their children instantly took to it. The fabrics used and the functionality of the puppet’s mouth manipulation encouraged fanciful story-telling.

Last Mouse Lost

Ingenius! That was the most common word we heard and read in reviews for Last Mouse Lost. This was clear Seal of Approval winner almost from Day One as tester after tester heaped praise on this game that was unlike anything they had ever seen and was nothing short of brilliant. Part of the enthusiasm

Darkside Ollie by Sphero

The first thing you will be struck by when you see Darkside Ollie is the incredibly cool packaging. You just know even before you open it that something cool is waiting inside. Ollie is a remote controlled device that looks like it would be at home on the set of Star Wars. You control Ollie

VTech Safe & Sound Pan & Tilt Full Color Video Monitor

It’s amazing how far we have come in being able to keep an eye on our children day or night as they sleep or play, basically any time we are not with them. VTech has raised the bar with this combination camera/mobile monitor that can pan 360 degrees, tilt up and down from floor to

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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