The National Parenting Center

Seal of Approval Report

Creator Adventure Vehicles

Creator Adventure Vehicles

This is a great example of what LEGO does so well, deliver loads of hands-on play in sets that target the kinds of vehicles and themes that kids want most. This off-road jeep had kids hooked from the moment they saw the box. Perhaps it was the cool green, white and black colors, maybe it […]

CITY Utility Shuttle

CITY Utility Shuttle

If you have a LEGO enthusiast in your home who is excited by space and exploration then this might just be the perfect holiday/birthday gift. Testers were thrilled to see how their children dove in and got to the business of building right away. The 3 build options are an added bonus of this great

Peppa Pig Merry-Go-Round Game

This toy is adorable and will be an instant hit with young Peppa Pig fans. This merry-go-round set can be enjoyed as a toy or a game. Spinning it alone is really exciting and delighted our young testers, but that is just the beginning. The game delivers many hours of fun. This game might very

Kidizoom Smartwatch DX

Kidizoom Smartwatch DX

According to our kid testers the Kidizoom Smartwatch DX has the cool factor all wrapped up. Right from the start the packaging is both sophisticated and appealing while the watch itself if stylish and trendy. This smartwatch has games, calculator, camera (for pictures & 1-minute videos), a voice recorder and various watch functions like a

Go! Go! Smart Animals Grow and Learn Farm

The Go! Go! line of interactive play sets is proving to be one of VTech’s greatest success stories. That is really saying something when it comes to the multiple Seal-winning company that has been impressing testers for years now. The Grow & Learn Farm follows in the footsteps of previous Go! Go! sets, it is

Go! Go! Smart Wheels Ultimate RC Speedway

Bright, colorful and filled with interactive play experiences that delight and engage young children this Go! Go! set won over the hearts and minds of young testers and their parents. From a build standpoint the quality is top notch. The plastic race tracks are flexible but not flimsy. The remote control and the race car

Sit-To-Stand Ultimate Alphabet Train

Several of our parent testers called VTech’s Ultimate Alphabet Train the most interactive, versatile and well-designed toy they had ever seen! High praise indeed. The reasons they gave for such superlatives were a result of seeing all the options and features built into the colorful play set. From a value perspective they loved that it

Write & Learn Creative Center

Write & Learn Creative Center

The Write and Learn Creative Center is a magnetic board that offers preschool aged children many opportunities for learning. At its core it is a great way for your child to practice writing letters and shapes. It isn’t limited to those, your child can practice writing or draw anything from their name to a table,

Lil Critters Soothing Starlight Hippo

The Starlight Hippo is a wonderful addition to any young child’s room. To begin, it plays soothing melodies, there over 100 songs, tunes, stories and sounds. Parents can control the volume of the sound. Up next is the light show as the adorably designed hippo projects a glittering show on the ceiling. The light show

Lil Critters Roll and Discover Ball

VTech has designed a first ball toy that is perfectly suited for the suggested age. It’s simple design is colorful, fun and provides young babies with just the right amount of interactive play. The ball is soft and plush yet maintains its shape even after the considerable use that toys get in our testing centers.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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