The National Parenting Center

Seal of Approval Report

Disney Imagicademy Frozen Science Activity Book

Parents raved about this beautifully designed educational activity set. Having a Frozen theme and Olaf on the outside packaging was certainly appealing but despite the name this isn’t a product that focuses solely on science. Inside you will find a product that centers on the foundational building blocks for math, reading, social studies, art, and […]

Imagineering by Lionel - BATMAN vs. THE JOKER

Lionel is an iconic American brand so we weren’t surprised to see the delight on the faces of parent testers who were excited to see a train set from “the masters” aged for their young children. Parents felt that branding a Lionel train with the iconic Batman comic book character was a grand concept. As

Popn a Row

Popn a Row

Pop’N A Row is a fun and innovative update to the traditional game of Tic-Tac-Toe. Testers liked Pop’N A Row for its ingenuity, interactive activity, small size, and carry-on handle feature. The game makes traveling or waiting (like in a doctor’s office) a lot more bearable for parent and child. The new game format that

Bloomz

Bloomz

We live in an era where information is shared globally in seconds. Why not when it comes to the updates and notices from school, the place your children spend five days a week? This app allows parents to keep in touch with multiple kids individually, the classes they are in and schools they attend all

Magical Unicorns Paper Bag Craft Kit

They say don’t judge a book by its cover. This toy is a perfect example of that axiom. Testers felt that this was the most understated packaging they had seen in a while (not necessarily a bad thing BTW). It appears at first glance to be extremely low tech and therein lies its appeal. Parents

Superhero MagnaChalk Wall Decals

These Superhero MagnaChalk Wall Decals were a big hit with our child testers. Attracting a wide age range of testers who loved being able to decorate their walls and create superhero stories as they do. There are 8 pieces of MagnaChalk and 25 superhero themed magnets in the package. Together with your kids you can

Tubby Table

Tubby Table

Tubby Table is a bath time play set and parent testers felt it was a great alternative to the typical rubber duck bath toys. Its innovative design has instant appeal for young children who were fully engaged with all the fun things they could do while washing up. Assembly is simple and the suction cup

LATCH Bottle

LATCH Bottle

Finding the right bottle for your baby can be difficult. Each child is different and parents of breastfed babies said their kids could be pretty picky when it came to which bottle they will drink from. The Latch Bottle impressed testers with some of the strong features that Munchkin built-in. When you tip the bottle

Miracle 360 Cup

Miracle 360 Cup

According to our parent testers the Miracle 360 cup totally lives up to its name. Our testers have tried and been lured by a bevy of “spill-proof” and “leak proof” cups over the last few years and each time they come away disappointed. Not so with this small wonder. The seal on this cup is

SLEEP Bedrail

SLEEP Bedrail

Munchkin’s Sleep Bedrail impressed testers on a variety of levels but the ones most frequently mentioned were the superb quality, functionality and design. From the stability and ease of use to the washable fabric and it’s colors, they found it to be a winner. The frame of the Bedrail is extremely durable and secure. The

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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