The National Parenting Center

Seal of Approval Report

Project Mc2s The Ultimate Lab Kit

It is possible that the paucity of girl oriented products NOT centered on dolls, make-up, fashion, crafts or horses is what makes this kit so refreshing and really connect with parents. Parents were thrilled to find a kit that is clearly aimed at girls but promotes science, learning and reading/following directions. No bedazzling happening here! […]

Crayolas Color Alive Easy Animation Studio

Crayola Color Alive Easy Animation is an innovative kit/toy that gives your child the tools to make their own animated videos. Parent testers raved about the kit’s ability to combine creativity and drawing/coloring with the inherent fun of an iPad. The required app, that is free to download, includes free characters, backgrounds and a few

Crayola Color Wonder Light Up Stamper

The Crayola Color Wonder Light Up Stamper was seen as a great solution for parents who are tired of cleaning up after their artistic little geniuses who believe the entire house is their canvas. Parents loved the variety of options tucked away inside the package. One parent described it as the Disneyland of coloring kits

Crayola Creations Thread Wrapper

Crayola has produced a wonderfully unique product that allows kids 8 and up to take just about any items they can find and personalize them by using colored thread and their motorized threading machine. The novelty of this idea was a huge hit with girls who excitedly started wrapping everything from pencils, eyeglasses and headphone

Mini Animator Doll Set

Mini Animator Doll Set

The Mini Animator Doll set comes in a variety of sets each featuring a female Disney character including Snow White, Ariel, Cinderella, etc. The faces appear to be those of the familiar characters at a younger age than when they made their big screen debut. The dolls stand about 5″ tall and the friends and

Miles from Tomorrowland Stellosphere

Miles from Tomorrowland Stellosphere

Our preschool testers flipped over the Miles from Tomorrowland Stellosphere. This is a hands-on interactive experience with multiple play patterns and is ready for all kinds of imagination play. Parents liked that the toy can be separated into three unique pieces and easily put back together. Kids loved the lights and sounds which really brought

Zoomer Kitty

Zoomer Kitty

Spin Master’s newest interactive toy pet is a robotic cat that responds to your children in a variety of ways that enchanted and delighted testers. Zoomer Kitty has loads of great features: She moves around using rollers as feet (she move quite smoothly and quickly); her eyes change color depending on the mood that she

Cooltech Car Seat Cooler

Cooltech Car Seat Cooler

Depending on where you live this product can either be an extravagance for the couple of months each year when hot days occur (we’re looking at you North Dakota, Alaska, Canada, etc.) But for many families in warmer climes, places where the heat can turn the inside of a car into an over (Hello Arizona,

Colorforms Create-A-Story Box Set

Multiple generations have grown up with Colorforms and according to our testers they hold a fond place in their hearts. This updated and improved version impressed testers as they watched their children gravitate to it like they did so long ago. This iteration on Colorforms has multiple scenes propped up on an easel with several

Owlet Baby Monitor

Owlet Baby Monitor

The Owlet is not your traditional baby monitor. There are no speakers or screens to listen to or watch your baby. Instead it is a medical monitor that tracks your young baby’s vitals, particularly their oxygen levels and heart rate. The device itself is a band and a booty that fits onto your newborn’s foot

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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