The National Parenting Center

Seal of Approval Report

Silli Chews Baby Teethers

These teethers collected some great scores and comments from our parent testers. Not only do they look cute and trendy but they come in great packaging which allows you to easily feel and see the quality of the product. The squishy, silicon material is great for a teething baby to bite down on and the […]

Treehouse Stack-Up

Treehouse Stack-Up

Treehouse Stack-Up was celebrated in our testing centers as being a breath of fresh air. Not gender specific (nothing to do with cars, trucks, dolls, etc.) it appeals to both sexes with its gender neutral colors (orange, green, beige) and gender neutral theme (treehouse). Also, it is nice to discover a toy that doesn’t require

Disney Jr. The Lion Guard Protect the Pridelands Game

Wonder Forge has teamed up with one of Disney Jr.’s most beloved characters to create a board game that is both age appropriate and age appealing. The premise of the game is working together and protecting each other, which also happens to be the premise of Disneys Lion Guard show. The figurines of the four

Statue of Liberty

Statue of Liberty

Ravensburgers Statue of Liberty 3D Puzzle was an immediate hit in our testing centers. From the moment the box was opened and kids could see Lady Liberty they were excited. The colors of the durable foam pieces really impressed reviewers since they are so realistic; the only thing missing is a real flame in the

Smartscope

Smartscope

If you have a child that likes to explore and is curious about the world around them (especially the little things), Smartscope is for them. This is not your ordinary microscope. Smartscope works with your smartphone or tablet turning it into a microscope. The sky is the limit with this product because kids can magnify

Buggaloop

Buggaloop

Buggaloop is a fun, high paced game that will engage and excite the whole family. Many people are already familiar with hexbugs, now they can play with them in a board game setting. At first glance the game appears to be a normal board game where you move pieces across the spaces to the other

Remote Control Travel Train

This Remote Control Train is a bit of a departure from what we have seen over the years from Brio, battery operated toys are not normally part of their lineup. This remote-controlled train lets your child drive the train using a nice chunky R/C unit to go forward, reverse and stop. They can also operate

Melvin & Simon Collage Memory Game

Parents told us that at first glance, this looked like just another memory matching game. Then they opened the box and discovered the illustrations and colors and quickly changed their minds. The drawings of the animals and designs are beautiful and the colors are truly eye catching. The cards themselves are very sturdy and durable.

Arrazzles - Under the Sea

This collection of 45 colorful cards featuring images of seascapes are visually captivating. Arrazzles are a building toy intended to create fun 3D arrangements. The cards are thick and durable which parents appreciated and have 5 different patterns of slots that let your child create many different patterns and structures. The under the sea was

Sleepy Seas Turtle Soother

This turtle soother is an adorable, soothing and relaxing toy for baby, toddler and parent! Parents used this soother daily for car rides and attached it to strollers when out for a walk. The Sleepy Seas turtle is very soft, the battery pack is deeply embedded inside the body. The sound projects well and plays

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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