The National Parenting Center

Seal of Approval Report

Green Toys Puzzle

Green Toys Puzzle

The Green Toys Puzzle is a fun and easy-to-use product that parents told us they could feel good about. It’s easy to see why, it is made of 100% recycled materials that look and feel like a superbly crafted toy. The puzzle pieces have a soft touch and are easy to hold and maneuver for […]

Green Toys Cupcake Set

Green Toys Cupcake Set

Do you have a child who loves playing make believe, especially homemaking and doing things in the kitchen? Green Toys’ cupcake set is the perfect addition to any childs kitchen set, or it can make a great starter set. Green Toys is a company that creates toys that are BPA free, always made in the

Banish Boredom: Activities To Do With Kids That Youll Actually Enjoy

Looking for ideas to occupy, entertain and even educate your kids during those lull periods when they are complaining about being bored? Banish Boredom is full of suggestions for parents that they will enjoy as much as their kids. The book preaches the importance of considering not only the child’s personality when choosing activities, but

Grippies Builders - 20 piece set

Guidecraft’s Grippies Builders were an instant hit before they even got out of the packaging. Kids couldn’t wait to get their hands on these. For good reason, they feel great to hold. Grippies Builders has both magnetic balls and tubular shapes that can all stick together. The spheres are soft, so they’re easier to palm

Nancy Drew: Codes & Clues

Nancy Drew: Codes & Clues

The Nancy Drew Clues and Codes app was a huge hit with our parent and child testers. The graphics are very cute and well-done. The sound quality is great and the game is easy to navigate. Parents especially liked discovering a fun way to introduce coding to their children. Kids were engaged from the start,

Berenguer Boutique Twins Gift Set

We have seen plenty of baby dolls come through our testing centers over the years but seeing twins is quite a unique occurrence. Inside this adorable boxed set you will find a boy baby and a girl baby. The most noticed and appreciated aspect of these dolls was the quality of the build. The dolls

Missy Kissy Giggle Time

Missy Kissy Giggle Time

The overwhelming consensus among our testers is that Missy Kissy is one of the cutest, fun, interactive dolls they had ever seen. She is a good size doll (about 15″) making her substantial enough to survive toddler play. Missy Kissy comes with an outfit change, bottle and pacifier. She has a cute voice, says 12

La Newborn Bath Gift Set

Our parent testers have told us many times that baby doll bath toys are a great way to get children excited about their own baths. After spending time with La Newborn’s bath gift set their conclusion was that this is a well thought out, well packaged and durable toy. The baby and the accessories that

B.F.F Onyx Collection Diaper Bag

It’s not often you hear a diaper bag line referred to as “awesome” but that seemed to be the consensus for Ju Ju Be’s B.F.F. Onyx Collection. Right up front let’s say that the B.F.F. is a high ticket item and thus not for every budget. However, for the money you will get a bag

Kinderville Eazy Squeezy Refillable Food Pouch

Parents were delighted to find everything they’d want in Kinderville’s reusable squeeze pouch. Made of eco-friendly, non-toxic, food-grade silicone, it’s dishwasher safe, resilient, resists stains, doesnt attract stuck-on food, fits comfortably into little hands and it can be frozen. Wow, that’s a mouthful (pun intended). Speaking of mouths, the mouth of the pouch is wide

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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