The National Parenting Center

Seal of Approval Report

Musical Duck Race

Musical Duck Race

One of the highest scoring products of this testing period, Yookidoo is a first time submitter, and they are walking away with the Rookie of the Year award. The Musical Duck Race bath toy is one of the most entertaining bath toys you will find for your baby and toddler. To begin, we must mention […]

Magical Wand Cinderella

Magical Wand Cinderella

The Magical Wand Cinderella is truly a magical toy. This line of Disney characters feature what princesses would look like as toddlers and are absolutely adorable. Kids loved playing with her hair and liked that her shoes were removable. She is sturdy enough to stand upright on her own. But this is not just an

XPV RC Skateboarding Mickey

XPV RC Skateboarding Mickey

The RC Skateboarding Mickey is a fun toy that proved itself to be a kid magnet. Little boys in our testing centers were drawn to it and good luck getting them to walk away. Using the remote control to make the Mickey jump, do wheelies, execute spins and more was something kids never tired of.

Disney Tsum Tsum Figures

Disney Tsum Tsum Figures

Tsum Tsums, if you didn’t know, are cute Disney characters. Chances are your kids know them thanks to the short clips on YouTube. Tsum Tsums come in different sets and series, with a variety of characters. Some sets offer a mystery character. There are also some individual mystery- packs which include a character and an

Crayola Air Marker Sprayer

This Crayola sprayer allows kids to create their own unique airbrush art! This craft kit has all the aspects of a real airbrush with regards to controlling the flow of the spray based on the level of pressure applied to the trigger. The paint comes out consistently no matter how hard the trigger is pushed.

Crayola Emoji Maker

Crayola has found a way to take emojis off the screen and put them in the hands of creative children who want to make their own emoji markers. The result is both appealing and eye-catching. Parents felt that the quality of the stamps was a standout here. The directions were very clear and easy to

Crayola Jewel Maker

If you have a child who loves arts and crafts and is into jewelry, this product is definitely for them. Fun, easy, not overly messy, the Jewel Maker comes with everything you need to make necklaces, bracelets, etc. in 3 easy steps. Parents liked finding a technology free experience and this is just that, good

Crayola Color Spinout

Parents and children agreed that Color Spinout was a whole lot of fun, and for parents, there was the additional element of nostalgia. Of course things do change over time, but in this instance the feeling was that the change was all for the better. The bright vibrant colors from the included markers really jump

Big Adventure at the Water Hole

Big Adventure at the Water Hole

Schleich has created one of the most stunningly designed toys we have ever seen. The details that went into creating each animal, plant, surface, and crevice just blew away testers and staff. Looking at the box just about every tester was sure that they would have to add water (they weren’t thrilled) but when they

Fancy Baby Grand

Fancy Baby Grand

While Schoenhut has a variety of first instruments in its product line, pianos are where they began and pianos are still where they excel. The Fancy Baby Grand Piano is a perfect example of their expertise in the category. Great for kids 3 and up, it is a great transition between the very young toddler

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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