The National Parenting Center

Seal of Approval Report

Kyte Baby Sleep Bag

We all want to give our babies the best, the safest and the softest when it comes to their comfort. The Kyte Baby Sleep Bag has the softness category all sewn up. Testers said it felt like a fluffy cloud that would be extremely cozy to fall asleep in. More importantly was the sense of […]

Pirates of the Caribbean Mary Ghost Ship Playset

The Disney Pirates of the Caribbean’s Silent Mary Ghost Ship playset is an entertaining and imaginative pirate ship as well as a great toy for any child who embraces pretend play. This is a very detailed and impressive playset. Several testers were in awe of the size and design of the dark and eerie pirate

Rube Goldberg - The Fly Trap Challenge

Depending on your perspective Rube Goldberg can thrill or frustrate because it requires patience and a commitment to the process of trial and error. When it’s right, meaning the fit between child and project/toy, it is magic time. This is a cause and effect toy where kids have to assemble the trap correctly in order

Rube Goldberg - The Castle Escape Challenge

Testers told us they were instantly attracted to the idea of this product. The packaging is cool and fascinating. At first glance inside the box it was obvious that the quality was top notch. The pieces are made of a sturdy plastic, the colors attractive and all the parts are solid. The instructions are well

Rube Goldberg - The Acrobat Challenge

So many testers were thrilled to see the name Rube Goldberg on a toy in our testing centers. Rube Goldberg machines and designs have caught the fancy of so many people because of their wild, whimsical and imaginative designs. When it comes to building a Goldberg contraption, patience is key, but not surprisingly since everything

LEAP!

LEAP!

If movies with strong characters who follow their dreams no matter what the odds or obstacles then you will surely want to check out this new film. The setting is France in the 1800’s where two orphans risk it all to follow their dreams. Parents were delighted to share this movie with their children since

Wonder Crew

Wonder Crew

When it comes to dolls, let’s face it, if you have a girl there are myriad options, so much so that they take up entire aisles in the toy store. Want a play doll for your son? Good Luck! That was then. Enter Wonder Crew which was developed to “promote social and emotional learning, build

Marblecity Dragon Coaster

Our parent testers were wildly enthusiastic in their praise for this Marblecity construction set. They called it a work of art. It’s true, right out of the box this product oozes quality and craftsmanship. The laser precut wood pieces are sturdy and durable. The directions are clear and concise with plenty of fine details about

Mirari Juballees

Mirari Juballees

A simple glance at the Mirari Juballees and you could easily skip over this excellent product, that would be a mistake. The packaging is simple, the colors are not especially bright or flashy, but those muted colors quite appealed to testers. Upon opening and playing with this product you’ll quickly find a gem of a

Dexster

Dexster

The scooter market is loaded with brands all touting that they are new or different. In most cases the claim is hollow, they really are the same with some minor variations. Not the case with Dexster. Kid tester after kid tester told us that they felt they had found a scooter that really works for

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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