The National Parenting Center

Seal of Approval Report

Zoo Jamz Stompin Fun Drums™

Vtech is known for its colorful, bright, engaging, educational and durable toys has created another fun, colorful and seriously appealing one here. The drums are a snap to put together taking no more than five minutes. The included seat is a perfect height for your little one to work on that drum solo. Parents found […]

Kidizoom® Smartwatch DX2

VTech’s KidiZoom Smartwatch DX2 impressed testers who deemed it “a very cool piece of tech” for kids. The watch includes an assortment of fun and logic-based games and most importantly games to promote active participation. The watch has a motion sensor which tracks the movement of the wearer. In addition to active play challenges, it

Kidizoom® Action Cam 180

It was remarkable, every rave review we received for the Kidizoom Action Cam was followed by another rave and another and another. Even though it sells for just under $50, the Action Cam has features you’d expect to find on the highest-end remote mini cameras. There are options for time-lapse & slo-mo recording, photo bursts,

Go! Go! Smart Friends® Shimmering Seashell Castle™

Go! Go! Smart Friends Shimmering Seashell is an eye-catching toy, full of vibrant colors, captivating light-up features, and audio from Pearl the Mermaid. After two months of intensive play it was the opinion of testers that this is a well built and easy to use playset. The parts move well, treasure chests open and close,

4-in-1 Stroll & Grow Tek Trike™

If you are looking for a tricycle that will entertain your active child on the go then look no further. This trike has four stages. To parents that meant they would get their money’s worth as their child grew through the stages. The versatility and growth aspect makes this a ride-on that can easily be

Go! Go! Smart Wheels® Racing Runway Airplane™

This adorable playset is a great introduction to VTech’s Smart Wheels Collection. The set comes with a SmartPlay airplane and a cargo plane featuring two SmartPoints that interact with all of VTech’s other Smart Play vehicles. This cute, chunky, friendly and colorful cargo plane can hold up to two vehicles and transforms into a runway

Scoop & Learn Ice Cream Cart™

LeapFrogs Scoop & Learn Ice Cream Cart doesnt just let kids scoop out some tasty, although inedible, treats for customers, it also dishes out preschool knowledge. Through role-playing and completing different activities, kids can learn numbers, colors, and more. The cart assembles easily and is cleverly designed – the ice cream scoop has a magnet

LeapFrog Epic™ Academy Edition

Remember when a family had just one smart device and it was exclusively for the grown-ups? We don’t either. These days, babies in strollers are tapping away on all kinds of electronic devices, often more deftly than their parents. There’s no returning to a world where we all aren’t “plugged in.” How to make the

LeapPad™ Ultimate

The LeapPad Ultimate is a superb tablet for parents who want to give their kids a device that is tailored to deliver a fun, age-appropriate, educational experience. This is really a tablet for both parents and kids. Sure kids will be the ones using it, but parents, using the straightforward set-up, have total control over

LeapFrog Academy™

Want to give an educational head start to your children, instill a love of learning or help them in some specific areas where they might need more practice? LeapFrog Academy, an educational website for children 3 to 6 years old, is all that and more. LeapFrog has won many Seals of Approval over the years

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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