The National Parenting Center

Seal of Approval Report

Wishbone Bike RE2 3-in-1

Wishbone Bike RE2 3-in-1

Parents were over the moon with this beautifully designed, ingeniously crafted balance bike from Wishbone Design Studio. They raved about the quality and the fact that it is made with recycled materials (bottles & carpet!), but it is also, and most importantly, a great riding experience for a wide age range of new riders. They […]

Lots To Love Babies Walker Gift Set

When it comes to baby dolls, the sheer number of options on the market, each of which offer one feature or the other, can be downright overwhelming. This makes it notable that Lot’s to Love Babies Walker Gift Set stood out as it did to our parent testers. They were impressed with the baby’s looks

Lots To Love Babies High Chair Gift Set

Parents were delighted to discover this genuinely complete baby doll set. It comes ready for imagination play, right out of the box. Everything is there, including the high chair, bib, and food accessories. What stood out most to parents was how realistic the baby doll is. The features, wrinkles, size, and shape truly replicated a

Imagination Art Set

As parents, we all want our kids to develop at a steady pace, and its our job to help make it fun. Coloring and drawing help them improve those ever-important fine motor skills and helps children learn how to focus. It also gives children space to tap into their imagination and express their creativity. Finally,

Marker Maker

Marker Maker

Parents have come to expect great things from Crayola. They always offer vibrant, fun, bright, and colorful products; this Marker Maker doesn’t break their impressive winning streak. The package is colorful, bright, appealing, and inviting. This is also a true gender-neutral craft kit that held great appeal for parent testers, especially those with a boy

Paper Flower Science Kit

Crayola Paper Flower Science Kit offers a nice mix of art, science, and some good old fashion fun. There is absolutely no use of technology, which parent testers appreciated and told us that they find it extremely hard to come by these days. Inside the kit, you will find 12 sheets of paper with different

Scribble Scrubbie Pets Grooming Truck

Are you familiar with Scribble Scrubble? If so, you might see this as the ultimate Scribble Scrubbie set! If you are unfamiliar with it, what a great way to dive in. The basic premise is color, wash, and repeat. Pretty simple. The only difference is the theme, and by introducing a pet washing mobile center,

Ricky Zoom Remote Control Turbo Trick

Ricky Zoom is an animation series that teaches about friendship, teamwork, responsibility and community. The show’s characters are always eager to help others out. While this Ricky Zoom Remote Control Turbo Trick toy will be instantly familiar to young fans of the show, even kids who havent been introduced to the show will enjoy it.

Lamaze 3-in-1 Airtivity Center

The Lamaze 3-in-1 Airtivity Center is an adjustable activity center that can be used either on the floor with younger children, or as a standing table by adding the attachable legs. The table provides a nice variety of learning opportunities and many activities to keep a child entertained for longer than most of our testers

GoGo Gachas

GoGo Gachas

The GoGo Gachas struck testers with it exceptionally unique approach. These are beauty and accessory products that are actually vending-machine style dispensers (NOTE: Gachas is the word for Japanese Toy Machine). Each piece releases round plastic cases filled with plastic charms. The charms are then used to create charm bracelets on plastic chain which hangs

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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