The National Parenting Center

Products for Babies

Crawligator

Crawligator

The Crawligator by Kiddy Crawler is a delightful addition to any baby’s playtime, designed to help little ones strengthen muscles and build confidence in movement. This alligator-inspired crawling aid brings the fun factor with its engaging design, bright colors, and sturdy construction, making it an instant favorite for both babies and parent testers.One of the […]

Ms. Rachel Surprise Box

This soft and engaging toy is a perfect introduction to interactive play for little ones. The bright colors and soft textures will captivate your child’s attention. The box is a fun play space with different scenes and textures, encouraging exploration and discovery.The included plush toys are the perfect size for little hands to grasp and

Banbans Animal Land Roly-poly Toy

Banbans Animal Land Roly-poly Toy

The Banban Animal Land Roly-Poly Toy delivers delight, development, and durability in one engaging package! Its bright colors and adorable animal design immediately captured little ones’ attention, and its rounded, soft-textured pieces impressed testers as being perfectly designed for small hands to grab, hold, and explore. The high-quality silicone material is easy to grip and

Banbans Bilingual Audio Player

Banbans Bilingual Audio Player

The Banban Bilingual Audio Player is a fantastic little powerhouse that brings joy, music, and language learning right to your child’s hands! Compact and easy to charge (no batteries needed, hooray!), this audio player is perfect for families looking to introduce the Japanese language or simply enjoy a delightful musical experience. When powered on, the

VTech Baby® Bopping & Cruising Baby Driver™

The VTech Baby Bopping & Cruising Baby Driver is a feature-packed toy that sparks imaginative play and supports development in young children. Parents immediately noted the vibrant colors and soft textures, highlighting its ability to engage multiple senses.Beyond its visual appeal, the Baby Driver offers a variety of interactive features that promote motor skills and

Creative Baby Confetti 2 in 1 walker/activity center

The Creative Baby Confetti 2 in 1 walker/activity center is an exceptional baby entertainment center that exceeded all expectations and quickly became a favorite in our tester’s homes. Reviewers praised its versatility and engaging design, making it a solid investment for any parent seeking a top-tier activity center for their little one.Setting it up straight

VTech® Kiddie Cat Cassette Player™

The VTech Kiddie Cat Cassette Player brings retro vibes to parents and fun to little ones! The cassette player with tape inside is so realistic that you may at first think it is the real thing. The colorful design, with a little kitty attached, will easily win over children who are animal lovers. Parents who

VTech 3-in-1 Tummy Time to Toddler Piano™

The Tummy Time to Toddler Piano is another VTech winner in the mold of many of their past Seal winners which are well-made, age-appropriate toys that foster learning for young children. This very early childhood musical toy features piano keys that are soft and cushioned while, at the same time, are very easy for little

LeapFrog® Fruit Colors Learning Smoothie™

LeapFrog Fruit Colors Learning Smoothie is an adorable, engaging, and clever toy that helps kids get acquainted with colors, counting, and fruit. The texture of the straw is appealing for chewing and fun for pretend play when you share a drink with your little one. The songs are fun, and each fruit has a unique

Sense & Grow Sensory Tissue Box

The Sense and Grow Sensory Tissue box is a bright, colorful toy with terrific textures for little hands to explore. The effort to educate parents on the importance of early-aged toys stood out for our testers. The included guide emphasizes the importance of developing fine motor skills, creativity, visual motor skills, bilateral coordination, tactile play,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

Edit Company

PayPal Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Product/Service
Suggested Retail Price
Suggested Age
Description
Notes
Image
Payment Method*
Hidden
Hidden
This field is for validation purposes and should be left unchanged.

Credit Card Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Product/Service
Suggested Retail Price
Suggested Age
Description
Notes
Image
Credit Card
American Express
Discover
MasterCard
Visa
Supported Credit Cards: American Express, Discover, MasterCard, Visa
Expiration Date
 
Hidden
Hidden

[login_widget]

PLEASE SELECT YOUR REGISTRATION TYPE

OR

User