The National Parenting Center

Safety & Health Products

Honest Kids Toothpaste

Honest Kids Toothpaste

For those parents who don’t want to introduce anything but all natural ingredients to their children, including no fluoride, The Honest Company offers this option. Those that want to forego fluoride, certainly a minority group among our testers, were pleased to discover that there was an all-natural alternative to traditional toothpaste. The reality is that […]

LifeNest Sleep System

Mattresses for cribs, or beds for that matter, don’t often receive audible ooh’s and ahh’s when people see them (of course laying down on them is a different matter). When the LifeNest system was shown to testers the curiosity about this truly revolutionary mattress topper, intended to improve newborn’s sleep and prevent flat head, was

Braun Forehead Thermometer

The search for products that make our lives easier and better takes us in many different directions. When parent testers discovered a fast and gentle thermometer with advanced-technology that reads a temperature just by placing it on a childs forehead, several Moms described it as a dream come true. Clearly we all have different dreams

Flossolution 500 Series

We all know that we need to take good care of our teeth. When it comes to flossing most of us do a woefully inadequate job leading to inevitable scolding at the dentist’s office. Flossolution understands that most of us need a little help and they have designed a neat gizmo that comes to the

Pack n Potty

Pack n Potty

This Pack ‘n Potty is a must have for anyone who travels with kids. This toddler size is designed to fit over any dirty public toilet to protect them from the inevitable a rray of filth and germs. The seat is a great size and fits on just about every possible sized toilet. The seat

Ranier Convertible + Booster Seat

When it comes to car seats Diono has proven numerous times to parents in our testing center’s that they “get it.” The number one priority for parents when it comes to car seats is safety, and when it comes to the Ranier Convertible + Booster Seat our testers told us that they felt assured, confident

The COVERPLUG

The COVERPLUG

Parent testers instantly “got”, understood and appreciated everything about The Coverplug after spending just a few moments with it. Basically because it’s so simple and straightforward in design, ingenuity and function. The package includes two coverplugs. You don’t need any tools, so installation is easy. All you have to do is plug it in and

Blooming Bath baby bath

The earliest months of bathing your baby, the ones where you use the kitchen sink, have always featured a variety of hard-shelled plastic baths. UPANAWAY has a different idea. Their fabric Blooming Bath lets you place your baby in a soft fabric cocoon. It is unique for sure and for many testers the concept was

Snuza Go!

Snuza Go!

Snuza Go! is a baby movement monitor for those first months when parents are on guard for horrors such as SIDS. Parents couldn’t wait to report back to us about the tremendous peace of mind having Snuza Go! in their home brought. It really didn’t come as a surprise. Taking care of a newborn, particularly

Snuza Hero

Snuza Hero

Snuza Hero is a new concept in providing parents with careful monitoring of their baby’s breathing patterns when sleeping. Sudden Infant Death Syndrome is a truly terrifying fear for any new parent and being on constant guard is one of the big contributing factors to parental exhaustion. Snuza Hero serves like a sentry, keeping watch

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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