The National Parenting Center

Toys, Puzzles, Dolls and More

Furlings Finley

Furlings Finley

Furlings Finley isn’t just a cuddly toy – he’s a furry friend with a playful personality that sparks imagination and wonder. With his soft fur, expressive eyes, and a range of adorable sounds, Finley quickly become a beloved companion among our child testers.One of Finley’s most captivating features is his interactive nature. With a simple […]

Wise Block Off-Road Stunt Racer

This innovative toy bridges the gap between traditional building blocks and high-tech robotics, offering a unique blend of fun and learning. It’s a fantastic way to spark your child’s imagination and creativity.The step-by-step instructions are clear and concise, making it a great project for kids to tackle independently. As they build the car, they’ll develop

MEAVIA Roll & Drop 3-in-1 Sensory Toy

The MEAVIA Roll & Drop 3-in-1 Sensory Toy is an engaging and versatile sensory tool that combines fun and learning in a way that captivates young children while supporting key developmental milestones. Designed to promote fine motor skills, hand-eye coordination, and cause-and-effect learning, this toy offers three unique play modes that adapt to a child’s

Pluzzles

Pluzzles

Pluzzles by Yoonique brings a fresh, collectible twist to plush toys that kids and parents alike will love! Unlike typical collectibles that often come in plastic shells, Pluzzles are soft, 3D plush animals with an interactive twist. Each one is shaped like a puzzle piece that connects to others in the collection. The plushies are

early stARTPUZZLETIVITIES FLOOR PUZZLE

The early stART Puzzletivities Floor Puzzle is a delightful, innovative product that blends hands-on creativity with educational fun, making it a fantastic addition to any young child’s playroom. Designed for little hands, the puzzle pieces are large and sturdy, crafted from high-quality, durable cardboard that stands up to lots of enthusiastic play.One standout feature of

Hatchimals Mystery Hatch

Hatchimals Mystery Hatch is an absolute must-have for kids who love mystery reveal toys! This giant speckled egg is impressive from the moment it’s unboxed, with packaging as exciting as the magic inside. Kid testers were thrilled by the anticipation and engagement that started well before the hatching even began. To get their new friend

JoinAround, Busy City

JoinAround, Busy City, offers a fresh, innovative approach to family puzzles that captivated our testers, kids and adults alike. With its unique segmented design, the puzzle allows multiple players to engage at their own skill level. Each section of the puzzle features different levels of detail, making it perfect for a wide range of ages.

Furry Tails - Lily the Unicorn

Lily the Unicorn is a delightful companion that captured the hearts and imaginations of testers, both children and parents alike. From its captivating packaging to its interactive features, they told us that they believed Lily would be a magical addition to any toy collection.Right from the start, Lily the Unicorn captivates with her charming design

Jiggly Bugs - Playground

In the realm of interactive toys, Jiggly Bugs – Playground by Eolo Toys stands out as a whimsical adventure for young explorers.At first glance, the Jiggly Bugs Playground exudes charm with its vibrant colors and adorable caterpillar companion. The packaging, adorned with bright hues and a captivating design, instantly captivates the imagination of young children.

Curious Kingdom: Story Starters

If you’re seeking a gateway to endless adventures and boundless creativity for your little ones, look no further than Curious Kingdom: Story Starters by Playper. This enchanting set has captured the hearts and imaginations of our parent and child testers, earning it a well-deserved Seal of Approval.Crafted with eco-conscious parents in mind, Curious Kingdom boasts

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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