The National Parenting Center

Toys that Teach

Melody the Musical Turtle

Melody the Musical Turtle is a fun and interactive turtle toy that teaches children numbers, colors, patterns, and music. Melody (that’s what we all called her) has multiplayer options, but at an early age we found that solo play was often preferred. It will create a number of stimulating experiences through its bright colors and […]

Count Along Register

Pretend play is a cornerstone of childhood development and the Count Along Register by Leap Frog is a great way to encourage it at home. The interactive register features lights and sounds to draw your child in. There are buttons that are easy to navigate with raised surfaces, perfect for tiny fingers. LeapFrog, who clearly

Ring & Learn Cash Register

The Ring and Learn Cash Register is a great example of fun and education coming together in perfect harmony. While teaching concepts like numbers and colors it’s loaded with plenty of stimulating fun that is both visual and tactile. There are two modes of play: colors/numbers and food/object identification. The Register encourages pretend/creative play using

Touch & Learn Activity Desk Deluxe

VTech strikes again with yet another engaging, fun and interactive learning experience. To begin, the desk is very easy to put together, taking just minutes. It easily converts from the activity desk to a chalkboard/art station. Inside the desk are wells to hold paper and stickers, while three different shaped cup holders on each side

Fun Songs Kit

Fun Songs Kit

Fun Songs Kit will deliver hours of fun with a healthy twist. This kit comes chock full of so many different activities, you can be sure your children will be engaged for hours. Inside the kit you will find a CD which includes 12 songs that combine yoga and animals. There is a Fun Songs

Project Mc2 Crayon Makeup Science Kit

MGA Entertainment has created a cute, gender-specific science kit that successfully connects science and fun! Parents told us how much they appreciate companies that embrace STEM concepts and infuse them into their products, especially for girls. To that they say: Bravo for encouraging girls and science! The science makeup kit comes with a six color

Puzzle Globe

Puzzle Globe

Our testers felt this unique puzzle globe would be a wonderful addition to any playroom. Anything that can introduce and make learning geography fun is viewed as a great addition to the learning experience and one that is often overlooked in today’s school curriculums. The puzzle globe makes learning the continents and other significant landmarks

Rube Goldberg - The Fly Trap Challenge

Depending on your perspective Rube Goldberg can thrill or frustrate because it requires patience and a commitment to the process of trial and error. When it’s right, meaning the fit between child and project/toy, it is magic time. This is a cause and effect toy where kids have to assemble the trap correctly in order

Rube Goldberg - The Castle Escape Challenge

Testers told us they were instantly attracted to the idea of this product. The packaging is cool and fascinating. At first glance inside the box it was obvious that the quality was top notch. The pieces are made of a sturdy plastic, the colors attractive and all the parts are solid. The instructions are well

Rube Goldberg - The Acrobat Challenge

So many testers were thrilled to see the name Rube Goldberg on a toy in our testing centers. Rube Goldberg machines and designs have caught the fancy of so many people because of their wild, whimsical and imaginative designs. When it comes to building a Goldberg contraption, patience is key, but not surprisingly since everything

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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