The National Parenting Center

Toys that Teach

Future Fans Football

Future Fans Football

Future Fans Football is an innovative approach to helping children and even adults understand the intricate world of football. It successfully transforms the complexity of the sport into an engaging, reward-driven learning experience that will excite your child (or even you!) about football. The adventure begins with a captivating book that is age-appropriate and easy …

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Zebra Logic Learning Tablet

Zebra Logic Learning Tablet

When parents heard the word ‘tablet,’ they assumed it was yet another ‘screen’ that would numb their children’s minds and disconnect them from their surroundings. That could not be further from the truth, as this is a truly interactive experience, and that is the real magic behind the Zebra Logic Learning Tablet. First impressions were …

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VTech® Storytime With Sunny™

VTech’s “Story Time With Sunny” is an interactive companion that comes with four engaging activity discs, each focused on a different topic, from Stories to Silly Games. Sunny’s mission appears to be laser-focused on providing in-depth learning on a specific topic, ensuring that your child can fully absorb the knowledge presented without jumping around between …

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Sparkle the Dog

Sparkle the Dog

Sparkle the Dog by Bene World is more than just a cuddly plush toy; it’s a wonderful way to teach children about kindness and empathy towards animals and people. From the moment you receive Sparkle, it’s clear that this is no ordinary stuffed animal. The product packaging features a clear front, allowing your child to …

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Seawhee the Turtle

Seawhee the Turtle

Seawhee the Turtle, part of Bene World’s line of interactive plush toys, is a beautifully crafted stuffed animal designed to inspire positive behavior in children. Its sparkling face, arms, legs, and magical appearance are sure to catch the eye and imagination of kids. Seawhee’s goal is to encourage positive behaviors, including patience, sharing, cooperation, and …

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Adventures Across America Activity Book

Adventures Across America Activity Book

The Adventures Across America Activity Book by Wikki Stix is a terrific way to keep your child engaged and entertained at home or during a road trip. The book features sturdy pages with vibrant and captivating illustrations of famous landmarks across the United States. It’s an interactive and educational tool that introduces kids to the …

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Rubiks Coach Cube

Rubiks Coach Cube

Spin Master’s new Rubik’s Coach Cube impressed testers with a brilliant and innovative approach to solving the notoriously challenging Rubik’s Cube puzzle. With step-by-step instructions, this cube is a great learning tool that brings hours of fun for kids and adults alike.The moment you open the box, it is clear that this is much more …

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Adopt Me! Plush Collection

The Adopt Me! Plush Collection by Jazwares is an adorable and well-crafted set of plush toys that are sure to delight children of all ages. Each of these plush animals has its own unique look and personality, making them the perfect companion for kids as they engage in imaginative play. The quality of the materials …

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Animals Wild

Animals Wild

The Little Passports subscription box is a winner in our book! Subscription boxes burst onto the scene in a big way during the pandemic, providing both children and adults with a much-needed break from the monotony of being stuck at home. But even now, subscription boxes are still a fantastic way to discover new and …

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My First Lift & Learn - Space Puzzle

My First Lift & Learn – Space Puzzle

The My First Lift & Learn – Space Puzzle is ideally suited for young children just beginning to develop their fine motor skills. This eight-piece puzzle includes chunky, large pieces that are easy for small hands to grab. The puzzle itself successfully promotes cognitive, spatial-awareness, and problem-solving skills. Children loved exploring the different pieces and …

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HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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