This Dinosaur alarm clock is a perfect combination of cute and exciting. It is a gender neutral product that was equally appealing to boys and girls. This will probably be your child’s first alarm clock so why not make it special. On the front there is a digital clock but there are also two small projectors on the top of the dinosaur’s head and that’s where the magic part comes in. One projects the time while the other can project four different dinosaur images. You choose which dinosaur image by turning a dial at the back of its head. You can choose to project just the time or just the dinosaur image. You can also project both together, and that was always our testers’ preference. The projected image is not too bright, so its not distracting. In fact, it also works as a night light for your child’s bedroom. You can set the projection timer to 10 or 30 minutes or leave it on continuously. The alarm does its job, it is loud enough but not annoying. It was easy to hear and wake up to, but importantly, it is never jolting or frightening.