Fisher-Price has designed a unique game that is played using a durable, large plastic camera. The game is actually an educational one featuring fun and appealing animals and matching concepts that are just right for the intended age group. The game promotes concentration, patience, focus, taking turns, cooperation, matching and memory skills along with a nice level of critical thinking. The camera itself is built for little hands to grip, hold and maneuver. Kids were thrilled at the idea of having their very own “camera”. Parents were enthusiastic about this unique game for a variety of reasons. They viewed it as being high-quality, unique and easy to use all while being fun and entertaining. They also liked that it is a basic, non-technology based game. The price point garnered very high marks as being great for personal purchase but also for gift giving.