The National Parenting Center

Sparkle the Dog

Sparkle the Dog

Sparkle the Dog by Bene World is more than just a cuddly plush toy; it’s a wonderful way to teach children about kindness and empathy towards animals and people. From the moment you receive Sparkle, it’s clear that this is no ordinary stuffed animal. The product packaging features a clear front, allowing your child to […]

Seawhee the Turtle

Seawhee the Turtle

Seawhee the Turtle, part of Bene World’s line of interactive plush toys, is a beautifully crafted stuffed animal designed to inspire positive behavior in children. Its sparkling face, arms, legs, and magical appearance are sure to catch the eye and imagination of kids. Seawhee’s goal is to encourage positive behaviors, including patience, sharing, cooperation, and

Moonlite Story Collections

Moonlite Story Collections, with its numerous title series, including Disney Pixar, Disney Princesses, and Eric Carle, offers a wealth of imagination-sparking experiences that could become part of your child’s bedtime routine. This is a unique blend of phone-based software (an app) and a physical piece that attaches to your phone to project images on a

Castle Panic 2nd Edition

Castle Panic 2nd Edition

Castle Panic Second Edition is an epic “battle” game that kids will have a blast playing. The game can be played alone or together with up to 6 players. No matter how you play it, our testers agree that it offers a terrific mix of strategy and fun. There are four different ways to play,

LeapFrog Build-a-Slice Pizza Cart

Get it while it’s hot. The LeapFrog Build-a-Slice Pizza cart has everything your child needs to open a pretend pizza shop. This imaginative, educational toy was a clear hit for kids and parents, fostering creativity and role-playing fun. It comes with everything your little one needs for a pizza party. You’ll find four slices of

Ezyroller Hockey set

Ezyroller Hockey set

For those familiar with Ezyroller, the self-propelled “go-cart” rider and multiple Seal of Approval winner, this hockey set is designed to be played with any of the carts in the line. Once you have that squared away, the fun begins. 2 brightly colored goals stand firm, ready to be assailed by the included 4 hockey

Lets All Sing!

Lets All Sing!

“Let’s All Sing” by Susie Tallman and Friends is a musical gem that offers a unique and delightful experience for kids and their families. Testers found it to be a breath of fresh air in a world filled with cookie-cutter children’s music. Susie Tallman’s musical journey on this CD is a captivating blend of original

Ammus Treasures by Chandrika Tandon

Ammu’s Treasure Box, featuring the “Annu’s Treasures” CD by Chandrika Tandon, is an enchanting musical journey that allows parents to share the beauty of different cultures and traditions with their children. Music, as a universal language, has the power to touch our hearts in a way that words or pictures cannot. The allure of this

TIPs Magical Journey

TIPs Magical Journey

“TIP’s Magical Journey” by Wow! Publishing is a true gem that delivers invaluable life lessons to young readers engagingly and imaginatively. The story follows the adventures of Thaddeus Isaac Pendleton, affectionately known as “Little Tip.” The author brilliantly crafts an eight-and-a-half-year-old character who embarks on daily bus rides, encountering people from diverse backgrounds, ages, races,

Everyone is Different Soft Activity Book

The “Everyone is Different Soft Activity Book” by Kids for Culture is a charming and educational tool that captivates infants with its delightful simplicity and sensory-rich features. The book’s colorful, crinkly pages and engaging illustrations immediately catch the attention of babies aged 0-18 months. The incorporation of soft teethers on the book’s top adds both

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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