The National Parenting Center

Glow Art Studio

This oversized glow-in-the-dark drawing board is a great toy/tool/kit for promoting imagination, patience, creativity, and artistic ability. Given the inherent trust that so many parents have in the brand, it wasn’t surprising to receive glowing reviews on this new product from Crayola. In the box, you will find an assortment of stencils for the initial […]

Clay Sculpting Station

When you give your child Crayola’s Clay Sculpting Station, get ready to sit back and watch the fun unfold. This creative kit will bring out your child’s inner artist, giving them the space to express themselves using Crayola’s air-dry clay. The easy-to-use sculpting station comes in a carrying case filled with a nice assortment of

Less Mess Painting Activity Set

Parents want to give their kids the opportunity to paint and get creative at home, but no one enjoys a big paint mess. We’ve all been there where paint flies on furniture, spills on the carpet, and it is hard to wash off hands and faces. Also, waiting for the final artwork to dry can

Scribble Scrubbie Dinosaur Pets Waterfall

Crayola has found yet another brilliant way to connect with its target audience. There’s no denying that children love to create on blank canvases. What’s more fun than coloring and designing your own animal than being able to wash it off and start all over again? The box includes four washable dinosaurs, three unique washable

DIY TIE DYE CHALKBOARD T-SHIRTS AND DRAWSTRING BAGS

This unique DIY tie-dye t-shirt/tote bag set with a custom chalkboard inset charmed our testers. The ability to easily wipe off and re-draw the chalk design repeatedly adds great fun and creative expression. Giving them the gift of a custom shirt or bag to change up over and over again was viewed as genuinely innovative.

Kizik Kids

Kizik Kids

Kizik Kids boldly describe their children’s shoes as the “easiest shoes you’ll ever put on.” Guess what? They are absolutely right! This product is every parent’s dream of making the mornings easier as their children are getting ready for school. There is always a rush when getting your child out the door, and the last

Zen Battle game

Zen Battle game

Parents expressed pleasant surprise when they discovered Zen Battle game and how much fun it was. They found an exceptionally entertaining game that taught both themselves and their children about the 7 chakras (energy centers) and how to be calm and centered. We know what you’re thinking “wait a second, that’s a game?” The answer

Scratch-Off Hidden Pictures Books

Scratch-Off Hidden Pictures Books

After our testers spent time with Highlights Scratch-Off Hidden Pictures, they enthusiastically proclaimed it a winner that would provide many hours of fun. Highlights have always made fun activity books, and their winning streak continues here. Inside the books, children will find a wooden stylus that opens the door to finding, drawing, and scratching their

GiiKER Super Slide

GiiKER Super Slide

Puzzle lovers rejoiced when they were introduced to this innovative new shape-sliding puzzle. Super Slide game offers up an easy, engaging, interactive, fun, yet challenging way to exercise your puzzle sliding skills. Simply pop in 2 AA batteries and unlock access to unlimited stimulating slide puzzles at your fingertips. Parents loved how it instantly engaged

GiiKER Super Blocks

GiiKER Super Blocks

Our testers were over the moon with their enthusiasm for Giiker Super Blocks, describing it as one of the most exciting products they had seen. This is a 2-dimensional logic/puzzle game that is an actual, physical game, not something you play on a screen. It is a hands-on experience that thrilled testers, who described it

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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