The National Parenting Center

Pawz The Calming Pup™

Parents were effusive with their praise of Pawz The Calming Pup. From the Pawz name to the concept behind it and the execution, every aspect drew raves. Mindfulness and developing your emotional IQ are just as important as any other skill. Parents were more than thrilled to discover this toy to help their children better […]

Wonder Garden

Wonder Garden

The Wonder Garden is a subscription-based education-in-a-box system produced in China for children in the early developmental ages of Birth to Six. Testers noted how the box that arrives is appealing and generates lots of excitement. Children were eager to discover what was inside. Based on the child’s age, each box will be different but

WubbaNub Detachable Cow Pacifier

WubbaNub Detachable Cow Pacifier

Are you tired of those sleepless nights? Are you dragging yourself into your child’s room every 30 minutes to replace the pacifier? Those days might be behind you, thanks to the detachable WubbaNub pacifier. The cute, cuddly stuffed animal with the attached pacifier comes in a variety of animals and will help soothe your baby

My Travel Tray

My Travel Tray

After two months of reviewing by parents, it was abundantly clear that My Travel Tray is an absolute must for parents and caregivers. This travel tray seamlessly integrates into your car’s cupholders providing an additional surface to hold things while you are on the go. My Travel Tray fits perfectly in the cupholders built into

BabyPlus Prenatal Education System

BabyPlus is a prenatal education system that offers audio-based lessons to babies in utero to help with their cognitive development once they are born. The included instructional booklet and website claim that babies who experienced this system while in utero are more interactive and responsive once they are born, nurse better, and show an increased

SwimWays Friendly Fishin

This adorable playset, complete with a fishing rod and three colorful sea creatures, will instantly make bath time and pool time a blast. All you need is some water and a young one eager to play. The set uses magnets to attract the sea creatures to the bob of the fishing pole. The magnets work

SwimWays Dry Float

SwimWays Dry Float

Just in time for summer, these SwimWays Dry Floats have come along to give the pool experience a new, relaxing, and fun option. Be in the water without actually being in the water. Sounds crazy, right? But think about it, sometimes you just want a relaxing float, enjoy a cool drink, and catch some rays.

Kinetic Sand Treasure Hunt

The Kinetic Sand Treasure Hunt is a terrific product that is exciting and enchanting even before opening it up. Testers raved about the appealing, adorable box, giving kudos to Spin Master’s packaging and marketing people. But what’s inside? Let’s start with the concept. Pirate treasure! Over the years, we feel confident saying that 99.9% of

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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