The National Parenting Center

Superhero MagnaChalk Wall Decals

These Superhero MagnaChalk Wall Decals were a big hit with our child testers. Attracting a wide age range of testers who loved being able to decorate their walls and create superhero stories as they do. There are 8 pieces of MagnaChalk and 25 superhero themed magnets in the package. Together with your kids you can […]

Tubby Table

Tubby Table

Tubby Table is a bath time play set and parent testers felt it was a great alternative to the typical rubber duck bath toys. Its innovative design has instant appeal for young children who were fully engaged with all the fun things they could do while washing up. Assembly is simple and the suction cup

LATCH Bottle

LATCH Bottle

Finding the right bottle for your baby can be difficult. Each child is different and parents of breastfed babies said their kids could be pretty picky when it came to which bottle they will drink from. The Latch Bottle impressed testers with some of the strong features that Munchkin built-in. When you tip the bottle

Miracle 360 Cup

Miracle 360 Cup

According to our parent testers the Miracle 360 cup totally lives up to its name. Our testers have tried and been lured by a bevy of “spill-proof” and “leak proof” cups over the last few years and each time they come away disappointed. Not so with this small wonder. The seal on this cup is

SLEEP Bedrail

SLEEP Bedrail

Munchkin’s Sleep Bedrail impressed testers on a variety of levels but the ones most frequently mentioned were the superb quality, functionality and design. From the stability and ease of use to the washable fabric and it’s colors, they found it to be a winner. The frame of the Bedrail is extremely durable and secure. The

Autoclose Designer Gate

During the two months of testing the parents evaluating this safety gate were clearly of two distinct groups. Those who had gates already and those who were seeing them for the first time. In both instances the impressions were the same; this is a well-made, high-quality gate that is solid, works as promised and would

Day & Night Light Musical Auto Mirror

Parents felt that the Day & Night Light Musical Auto Mirror was an ideal car accessory. It’s a multifunctional mirror that plays music and has a night light. The large size of the mirror was noted by testers as being bigger than anything they had seen before. Additionally, unlike other auto mirrors, the angle doesn’t

Skylanders SuperChargers

With each updated release, Skylanders proves that the out of the box thinking Activision first employed when creating this hybrid video game/toy remains as exciting and appealing as ever. This year’s iteration incorporates thrilling racing elements that harken back to the days of Mario Kart. The tracks are well-designed with colorful scenarios and lots of

Spanish for Kids: The Ultimate Collection

This is another wonderful language program from Whistlefritz for children who don’t speak or know any Spanish. The Whistlefritz approach which has been winning over parent testers for years now, begins right away with conversational Spanish. There is no explanation or translation in English. Parents admitted that they were sure this would not connect with

Shopkins Scoops Ice Cream Truck

Shopkins has taken the world of girl’s toys by storm. It was no wonder then that they made a beeline for this play set. The ice cream theme has universal appeal. The roof opens up to reveal the ice cream/popsicles selection. The table can accommodate two ice cream cones and a cup. And lastly, it

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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