The National Parenting Center

Ultra-Breathable Crib Mattress Pad

The Ultra Breathable Crib Mattress Pad is an exceptionally breathable (hence the name), cushioned pad that you use instead of a sheet on top of your baby’s crib mattress. The pad is quite soft. To parents it seemed to be considerably more comfortable than a regular mattress with a sheet over it. In the case […]

SWCP Shake It Up Color Mixing Set

This sidewalk chalk paint set provides colorful, messy, creative fun for kids of almost any age. This is a high-quality set with vivid colors that mix together as advertised, and allows kids to experiment with the combining of primary colors, blue, red, and yellow, into different colors. Everything kids need for a successful sidewalk art

SWCP Jumbo Paint Brushes

These new Jumbo Paint Brushes from RoseArt are ideal for children who are learning to embrace their artistic creativity and for parents who want them to spend more time outdoors. This set of sidewalk chalk paint comes from a brand that our parents have come to rely on, which also meant that they held it

Cocoon Cam

Cocoon Cam

The baby monitor market is full of options and can often be confusing for new parents. Our testers were delighted to be able to review this new offering from Wearless Tech. An easy to set up and easy to use system with a monitor that offered them peace of mind thanks to a video camera

Go! Go! Smart Wheels Press & Race Vehicles

If you have a child who is obsessed with all things involving cars and trucks, then this is the product for you! These are bright, fun & loud, they are durable and they’re FAST! VTech’s Go! Go! Smart Wheels Press & Race Vehicles delivers toddlers and preschoolers hours of fun. Unlike many cars on the

Lights & Lullabies Travel Mobile

The Vtech Baby Lights & Lullabies Travel Mobile is a versatile and fun product that will entertain and travel with your baby. Parents liked that it can be used in so many ways; on the crib rail, the car seat and the stroller. It features a variety of songs that keep baby (and even parents)

Baby Beats Monkey Drum

The Baby Beats Monkey Drum features bright colors, lights, movement and fun sounds so it was no wonder that it attracted every little tester. There is much more than the initial appeal though. This toy is all about the cause and effect experience that is so important in toys marketed to this age group. When

Fun Songs Kit

Fun Songs Kit

Fun Songs Kit will deliver hours of fun with a healthy twist. This kit comes chock full of so many different activities, you can be sure your children will be engaged for hours. Inside the kit you will find a CD which includes 12 songs that combine yoga and animals. There is a Fun Songs

Whiffer Sniffers Series 4 Backpack Clips

Whiffer Sniffers are really cute and lovable accessories your child can use to decorate their backpack, gym bag or anything with a clip. The designs and expressions of the characters are unique and funny. What’s really special about these clip-ons is that they smell really, really good! Because they smell so good parents told us

Project Mc2 Crayon Makeup Science Kit

MGA Entertainment has created a cute, gender-specific science kit that successfully connects science and fun! Parents told us how much they appreciate companies that embrace STEM concepts and infuse them into their products, especially for girls. To that they say: Bravo for encouraging girls and science! The science makeup kit comes with a six color

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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