The National Parenting Center

Smartoddie 2-1 Slide to Basketball

If you are looking to get some extra bang for your toy-buying buck, here is a good place to start. This slide/basketball hoop offers two separate play experiences. Considering how easy it is to convert from the slide into the basketball hoop and back, the new solution is that you can now purchase just one […]

Feeding + Training Spoon

Just when you thought there is nothing more to be done with the design of the spoon, along comes Olababy to turn the spoon industry on its ear. Who knew what when it comes to feeding your baby there actually could be a better way? As soon as you open the package you really can

Gentle Bottle

Gentle Bottle

Olababy’s Gentle Bottle appealed to our parent testers who saw it as a high-quality bottle in both form and function. The first thing you will notice with this bottle is the offset nipple. It is unusual and received quite a few sideways glances from our testers. After just a couple of uses they were delighted

Cloud Q infant car seat by CYBEX

Cloud Q infant car seat by CYBEX

Parents were effusive in their scores, comments and enthusiasm for the Cloud Q car seat. They were impressed with the number of safety features CYBEX has incorporated into the eye-catching design. The slide out side-impact beams and the sturdy adjustable head support got high marks. Additionally the fact that the harness automatically adjusts to the

TUTTI FRUTTI Sparkling Mermaids

Juvenile modeling clay has been the domain of a single brand for about as long as anyone can remember. That’s not to say there aren’t others on the market and when our testers discovered BOJEUX’s TUTTI FRUTTI clay they were impressed, delighted and very positive in their evaluations. The big difference here is that playing

FURREAL ROARIN TYLER, THE PLAYFUL TIGER Pet

Parents and kids absolutely flipped over Roarin’ Tyler. Tester after tester was amazed at how “real” this toy tiger was. The first thing you’ll noticed about Tyler is how soft his fur is. Then you’ll discover the little features like a textured tongue, spongy teeth, and leather-like paws that really feel like the pads on

Baby Alive Sweet Tears Baby Doll

The look on the faces of our little testers when they saw the big Hasbro box with the adorable doll inside was truly priceless. This is one of those toys that magically incites squeals of excited happiness. The doll itself is a generous size, and comes with a few accessories that help with the pretend

Tickle Me Elmo Toy

He’s baaack! The toy that sparked one of the most notorious consumer frenzies in history has returned. Our parent testers (in all probability, recipients of those first edition Elmo’s), were delighted to find that they could actually buy a Tickle Me Elmo for their little ones. They were also impressed with the quality of this

Play-Doh Letters and Language Set

Did you know that Play-Doh is not just for molding, crafting and building? Spend some time with Play-Doh Letters and Language Set and you will learn that there is so much more than that awesome smell. The set includes all the letters of the alphabet and some additional standard Play-Doh necessities (rolling pin and knife).

HANAZUKI® MOODGLEAM™ Wearable

HanaZuki is a YouTube based show that launched in early 2017 and has become a sensation. Its success has spawned associated merchandise including this adorable bracelet that gives kids the ability to express their moods through Bluetooth connectivity that interacts with a mobile app. The bracelet comes with two charms featuring cute faces from the

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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