The National Parenting Center

Talking Vacation Car

The Talking Vacation Car features the kind of superb design and construction many of our testers have come to expect from Chicco products. This convertible car with flashing headlights and working wheels and, as we have also come to expect from many Chicco toys, it is bilingual. As they play, children will interactively discover new […]

Mini Ninjas

Mini Ninjas

The video game universe is filled with so many creative entries but this one surely has carved out its own little niche. Created with great humor and a wonderfully quirky visual style it was as if the designers took every traditional design element and burned it so that every member of the team would have

Disney Princess and The Frog Tiana Doll

If you have a princess at home, especially one that loves or identifies with Disney Princesses, then this is one doll that will surely light up her eyes. Dolls like these lend themselves to loads of imagination play and all the various accessories that little girls love are here like shoes, a necklace and of

Hot Wheels Super Jump Raceway

Hot Wheels has been a staple of childhood for so many years now, spanning generations and always delivering great racing excitement on a small, indoor scale. The Super Jump Raceway keeps the thrills alive by adding a perilous, heart stopping jump into the mix. Every time the car successfully made the leap our testers felt

Mindflex

Mindflex

You’ve heard about it, read about it, probably even seen TV reports about it, but until you try it for yourself there is nothing we can say that will prepare you for Mindflex. Don’t ask us how, don’t ask about the secret powers it unlocks, all we know is that after two months of testing

Can You See What I See?

Any good children’s game should start with simple, easy to understand instructions and Gamewright did a marvelous job right off the bat. What testers discovered was a wonderful family game that was perfect for everyone to enjoy. Kids really concentrated on the search and find aspect of the game which impressed parents. Another huge plus

Inspiration

Inspiration

The learning and thinking software that broke the mold and continues to lead the way when it comes to innovative visual realization on the computer continues to impress testers year after year. Whether they are building graphic organizers like concept maps, mind maps, idea maps, diagrams and expansive webs, the process is remarkable in just

Kidspiration

Kidspiration

Like it’s older brother, the multiple Seal award-winning Inspiration, Kidspiration develops thinking, literacy and numeracy skills for elementary aged children. Back again in the Seal winners circle with a new version, Kidspiration again builds on its core strengths, enhancing word recognition, vocabulary, comprehension and written expression. New skills like reasoning and problem solving are great

Dance Around Dora

Dance Around Dora

Dora came to life right before our little testers eyes and delighted them with her dancing skills. Dressed in a beautiful and brightly colored frock she looks quite fancy and ready to take to the dance floor. Figuring out how to get Dora to dance was a breeze, even for our very young testers. The

Mannys Repair Shop

Mannys Repair Shop

Year after year, Manny has proven that when it comes to doing fix-it work around the house he is the man. This set really takes the experience to the max with plans and blueprints for your child to follow. Everything is very age appropriate and the folks at Fisher-Price have created a shop where success

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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