The National Parenting Center

Magic School Bus Going Green

Magic School Bus Going Green

In case you missed the memo, the theme of the year, at least in the toy world, is going green. The Magic School Bus team was prepped and ready to go, being a science oriented gang of kids, so it came as no surprise to see them design a kit that captured the essence of […]

The Moose with Loose Poops

The Moose with Loose Poops

Over the years numerous commercials and comedians have noted that “there really is never a good time to have diarrhea”. On that point you will not get any arguments, but the fact remains that at some time, we all fall victim to it and for children it can be a scary and disconcerting experience. How

Baby Talk - My Magical Castle

Baby Talk – My Magical Castle

If your young children are excited by stories and enjoy imagination play, then this soft plush play set might provide them with hours of creative fun. Designed with appealing colors, the characters offer a variety of story lines that you can help them tell. The castle is more like a mini-theater and that in turn

Crayola Beginnings Baby Drop & See

A baby’s first manipulative toy needs to be bright and colorful, something Crayola clearly kept in mind as they designed this wonderful new toy. The Drop & See, which requires the manipulation of levers to move balls through the mazes, is completely engaging especially as the color of the balls appears to change as it

Crayola Glow Station on the Go

How many art/craft kits do you know that involve absolutely no mess whatsoever? OK time’s up. We’re guessing you didn’t need two hands to count. Your child will discover endless hours of creative play with this terrifically designed and portable Glow Station. Just set up the glow station in a dark room and watch as

Shaggy Parrot & the Reggae Band

Shaggy Parrot & the Reggae Band

If your children have never been exposed to the joyful expression that is Reggae music, this is a wonderful way to start. Reggae Pickney has created a thoroughly unique CD and storybook that will have you up and moving, but will also teach you important lessons about the environment and how we need to take

Writing Made Simple

Writing Made Simple

This early writing system struck testers with how effective it was with their children. Not just in what and how they learned, but how excited they were about learning. When that kind of excitement exists about an educational product parents take notice. They noted how their children’s letter recognition increased dramatically, that the instructions for

Curious George: Super Helper

Curious George: Super Helper

The bright yellow packaging that is synonymous with Curious George was instantly appealing to our young testers. George’s multi-generational appeal along with his recent resurgence in our collective consciousness helped make this new game a winner in the eyes of our testers. Easy to assemble right out of the box, your child will discover a

Didi & Ditto Preschool

Didi & Ditto Preschool

This wonderfully entertaining computer game for pre-schoolers engaged and captivated our young testers with a perfect combination of story, colors and stimulating games. The characters, Didi and Ditto, are adorable and appealing. Kids wanted to play for hours and parents had a hard time saying no since they saw their children learning hand-eye coordination, numbers,

Construction Site

Construction Site

There is so much to build and do with this set that it is sure to provide your Lego enthusiast with hours of building and imagination play. The design and colors are so authentic, the figures and accessories so well thought out, that no matter how old your child (or your inner child) might be,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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