The National Parenting Center

Learn more about the Seal of Approval!

About Seal of Approval

Holiday 2017

The National Parenting Center’s Seal of Approval program is an independent testing procedure whose sole intent is to evaluate a variety of products introduced and marketed to the parent/child consumer market. The testing involves a multi-step process conducted over an eight-week period.

The National Parenting Center gives parents, children, and educators the opportunity to examine a variety of submitted products. The testers are encouraged to play with, build, read about, and judge by the reactions of the children, each product’s quality.

Participants fill out questionnaires for each product they test. Evaluated are each product’s level of desirability, quality, sturdiness, interactivity, packaging, stimulation, engagement, and other ingredients essential in the make-up of a quality product. Test results are based on both statistical averaging and comments received from the parent/testers.

The Seal of Approval program is designed to continue the efforts of The National Parenting Center, which was chartered in 1989 to help create better informed parents as they tackle the challenges and enjoy the many rewards of parenting.

The National Parenting Center's Seal of Approval recognition does not imply or guarantee the safety of products listed.


From TNPC'S President

Dear Parents,

It has a been a long, strange year. Looking back at where we were a year ago we’d like to say that things have settled down, that the wounds and divisions have healed, that we are unified and at peace. Alas, that is not the place we find ourselves but it does make the upcoming season feel all the more meaningful and important as we come together to eat, celebrate, give gifts and be thankful for the ones we have.

When it comes to giving gifts that are memorable, desirable, cherished and enjoyed long past New Years Day, we parents, are increasingly looking for assistance in making the wisest choices. Reading the reviews offered by our parenting peers is often the first step in crafting a memorable holiday gift list. That is what the Seal of Approval program is all about and has been since 1990. The companies and people behind the newest Seal winners have created products that really connected with our testers and are deserving of this award.

The winners represent not only products that met with the approval of our discerning testers, but also the companies who have worked hard to create products that are deserving of your attention.

It takes a tremendous amount of work to produce something and bring it to market, but it takes an even deeper level of commitment to make sure it connects with parents and their children. It is because of that that we put submissions in front of parents, just like you throughout the year to recognize and celebrate those who have brought their best to produce the best.

All the best from everyone at The National Parenting Center,

David Katzner


A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period


FALL ‘22


Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 10th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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