America Leading Parent Advocacy Organization
ABOUT US SEAL OF APPROVAL HOW TESTING WORKS/TESTING DATES SUBMIT PRODUCTS SUPPORT & ADVICE FAMILY TRAVEL REVIEW PRODUCT RECALLS CHILD PERSONALITY TEST COLLEGE CALCULATOR FIND KIDS BOOKS
When it comes to great advice, The National Parenting Center rocks! I don’t know how I would have survived the “terrible two’s” without you. Please say you’ll be around forever!
– Roxanne S., Orem, UT
A Seal of Approval review involves a multi-step process conducted over an eight-week period.
Parents and children, experience and review submitted products and services either already released or coming to market.
Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.
There are three testing periods each year:
| Report Period | Testing Begins | Submission Deadline | Testing Ends | Report Issued |
|---|---|---|---|---|
| SPRING ’24 | February 15th | March 13th | April 19th | May 8th |
| FALL ’24 | June 1st | June 24th | July 31st | August 15th |
| HOLIDAY ’24 | September 1st | September 24th | October 31st | November 15th |
Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.
FYI about the Seal of Approval
* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.
* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.
* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.
* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.
* Submitting a product does not secure or guarantee being awarded a Seal of Approval
A Seal of Approval review involves a multi-step process conducted over an eight-week period.
Parents and children, experience and review submitted products and services either already released or coming to market.
Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.
There are three testing periods each year:
| Report Period | Testing Begins | Submission Deadline | Testing Ends | Report Issued |
|---|---|---|---|---|
| SPRING ’23 | February 15th | March 10th | April 24th | May 10th |
| FALL ’23 | June 1st | June 23rd | July 31st | August 16th |
| HOLIDAY ’23 | September 1st | September 22nd | October 30th | November 15th |
Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.
FYI about the Seal of Approval
* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.
* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.
* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.
* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.
* Submitting a product does not secure or guarantee being awarded a Seal of Approval
To submit a product click here.
A Seal of Approval review involves a multi-step process conducted over an eight-week period.
Parents and children, experience and review submitted products and services either already released or coming to market.
Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.
There are three testing periods each year:
Report Period
SPRING '24
FALL ‘24
HOLIDAY ‘24
Testing Begins
February 15th
June 1st
September 1st
Submission Deadline
March 13th
June 23rd
September 24th
Testing Ends
April 26th
July 31st
October 31st
Report Issued
May 14th
August 15th
November 15th
Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.
FYI about the Seal of Approval
* Winners of the Seal will be announced in a media release which is distributed to over
4700 media outlets including Facebook, Mommy bloggers and TV station websites.
* The report is forwarded to buyers at over 350 major retail and on-line stores including
Amazon, Walmart and Target. Amazon features Seal winners on product pages.
* Each report is featured at TNPC’s web site as well as
TNPC’s Twitter & Instagram accounts and Facebook Page.
* Links to company websites and a license to utilize the trademarked Seal of Approval
artwork on marketing, packaging and web design are available exclusively to Seal winners
for additional fees.
* Submitting a product does not secure or guarantee being awarded a Seal of Approval
A Seal of Approval review involves a multi-step process conducted over an eight-week period.
Parents and children, experience and review submitted products and services either already released or coming to market.
Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.
There are three testing periods each year:
Report Period
SPRING '24
FALL ‘24
HOLIDAY ‘24
Testing Begins
February 15th
June 1st
September 1st
Submission Deadline
March 13th
June 23rd
September 24th
Testing Ends
April 26th
July 31st
October 31st
Report Issued
May 14th
August 15th
November 15th
Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.
FYI about the Seal of Approval
* Winners of the Seal will be announced in a media release which is distributed to over
4700 media outlets including Facebook, Mommy bloggers and TV station websites.
* The report is forwarded to buyers at over 350 major retail and on-line stores including
Amazon, Walmart and Target. Amazon features Seal winners on product pages.
* Each report is featured at TNPC’s web site as well as
TNPC’s Twitter & Instagram accounts and Facebook Page.
* Links to company websites and a license to utilize the trademarked Seal of Approval
artwork on marketing, packaging and web design are available exclusively to Seal winners
for additional fees.
* Submitting a product does not secure or guarantee being awarded a Seal of Approval
Edit Company
PayPal Payment
"*" indicates required fields
Credit Card Payment
"*" indicates required fields
[login_widget]
PLEASE SELECT YOUR REGISTRATION TYPE
[sg_popup id=”52264″ event=”click” wrap=”span”]A COMPANY SUBMITTING FOR REVIEW[/sg_popup]
OR
[sg_popup id=”52261″ event=”click” wrap=”span”]PR FIRM SUBMITTING ON BEHALF OF A CLIENT OR CLIENTS[/sg_popup]
