The National Parenting Center

SEAL OF APPROVAL WINNER

Spring 2012


For parents of children who collect and love either American Girl dolls or other 18″ size dolls, get ready to fall in love with an accessory. That’s right, you have already invested in the dolls and probably an assortment of clothing for them, now you have a beautifully crafted, high quality armoire to keep the outfits in. Tester after tester admired the amazing attention to detail Laurent Doll has employed here like insets in the doors, rounded knobs, a pull out drawer on the bottom and an arched top. The materials feel like they will last a lifetime, and the armoire certainly has the ability to be handed down to siblings or future generations. Assembling the armoire proved to be no problem even for those who claim to be helpless at these things.

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Recommended Age: 3 and Up
Price: $ 54.95

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HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '22

FALL ‘22

HOLIDAY ‘22

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 11th

June 24th

September 23rd

Testing Ends

April 24th

July 31st

October 30th

Report Issued

May 10th

August 17th

November 16th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

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