The Brobo character is based on a TV series that admittedly many of our parent testers had never heard of or seen. Neither had their children and yet these odd stuffed Brobo’s were appealing and quite desirable to the kids. Perhaps it is the big eyes so favored by anime these days; perhaps it is the exceptionally soft, smooth fabric that also happens to be quite sturdy and durable. Both got high marks. But what probably cinched the deal for kids was the vibrating light up feature. When you squeeze Brobo’s hand the doll vibrates and the light in his chest glows making it ideal for a nightlight and a bedtime companion.