The National Parenting Center

Building & Construction Toys

Big Farm

Big Farm

Children really loved the experience they had with this new Lego set. Parents noted how engaged they were in the building of the barn as well as how they stayed connected thanks to the imagination platform the set provides. The instructions are very easy to follow requiring, in most cases, very little assistance from adults. […]

Lauri Locktagons

Lauri Locktagons

A runaway hit in our testing centers, Lauri Locktagons delighted parent testers with its ability to entertain and engage children and their imaginations for extended period of time. We saw such a broad variety of inventive construction, from castles and cars to houses and freeform creations that were, well, we’re not sure what they were

Furnished School Building

Furnished School Building

This gorgeous imagination playset completely caught the fancy of easy school aged children who loved the idea of acting out their perfect day at school. Children of this age are so enamored with everything about school, the teachers the various areas of the classroom, friends, play, etc. that is ripe for all kinds of open

Fire Station

Fire Station

Get ready for some good old fashioned imagination play, where the good guys come to the rescue of others in distress. The LEGO Fire Station is a complete action center where your child can respond to any emergency. There are so many vehicles, people and even accessories like walkie-talkies, axes, fire extinguishers and ladders that

CitiBlocs

CitiBlocs

The green movement is everywhere and building toys are no exception. CitiBlocs is a new, eco-friendly wooden construction set made from lightweight Chinese pine wood harvested from sustainable forests. The pieces are uniformly cut blocks and what is unique here is that each piece is the same size and plank shape. You won’t have to

Collect & Build Moto-Bots Turbo

Building things with construction sets is always great fun and lends itself to open ended creative play, but there is something special when you add automation to the finished product and watch it come to life. That’s what Moto-Bots, from the geniuses who brought us the incomparable K’Nex system, is all about. Our testers were

KNEX Lava Launch Coaster

There is something special about opening up a brand new K’Nex Construction Set, rolling up your sleeves and getting to work. Whether alone or, better yet, with a partner/parent, the camaraderie of getting the right pieces built and connected has been described by several of our testers as a transcendental experience. We’re not going to

Fire Station

Fire Station

Duplo is such a wonderful introductory system for little builders. This building set gives toddlers a chance to create and play fireman in a Fire Station that they create. It is the Fire Station building in town that consistently holds the highest level of fascination for little ones. Who among us can resist the shiny

Family Home

Family Home

There is nothing like playing house when you are little. We all did it and now Lego makes it possible on a uniquely different level, giving builders all the blocks and pieces needed to create several homes which they can design and use as a launching pad for further imagination play. The visual instructions are

Battle Strikers Tournament Set

MEGA has introduced new take on the familiar battling tops game which probably got it’s start from the now ancient game of marbles. In the set you’ll find 2 tops, 2 launchers, 2 “controllers” and the arena. The experience of placing the top into your battery powered launcher, pulling the trigger and revving it up,

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

Edit Company

PayPal Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Product/Service
Suggested Retail Price
Suggested Age
Description
Notes
Image
Payment Method*
Hidden
Hidden
This field is for validation purposes and should be left unchanged.

Credit Card Payment

"*" indicates required fields

Submission Summary

In case of Agency:

Product/Service
Suggested Retail Price
Suggested Age
Description
Notes
Image
Credit Card
American Express
Discover
MasterCard
Visa
Supported Credit Cards: American Express, Discover, MasterCard, Visa
Expiration Date
 
Hidden
Hidden

[login_widget]

PLEASE SELECT YOUR REGISTRATION TYPE

OR

User