The National Parenting Center

Seal of Approval Report

Find It On The Farm

Find It On The Farm

Find It games began as a simple idea by a family who probably had no idea what they had invented. Jump forward several years and several million units sold and you have a truly great American success story. This latest iteration of the Find It phenomenon challenges users to shake, roll, twist and spin a […]

Backpack Stroller

Backpack Stroller

The stroller market is huge and can be quite daunting for parents trying to navigate the crowded market. There are high-end, super luxury strollers and then there are those designed for portability, travel or using in limited spaces like smaller cars or apartments. This Backpack Stroller fits into the second category. To begin with it

My Friendship Bracelet Maker Traveler

My Friendship Bracelet Maker Traveler

Friendship bracelets are nothing new, neither is the hassle of keeping all the materials together or the familiar tangled knot of threads that are quite a nuisance. My Friendship Bracelet Maker Traveler comes with 20 pre-cut colored threads that tuck away nicely in a built-in drawer. The whole unit, which comes with its own carrying

My Very First Game Animal Upon Animal

HABA continues to impress testers, this time with a game for very young toddlers. It’s gameplay fosters creativity and its simplicity allows children as young as two to grasp the concept. There are wooden pieces that are well-made, sized just right for little hands, adorable, brightly painted with lead-free paint and the wood is sustainable.

SPECTOR PRO

SPECTOR PRO

Spector Pro is the silent spy/guardian that parents recognized as being a necessary tool to protect their children from harm as they journey out onto the vast Internet. There is so much amazing content on the web, but unfortunately it is also littered with material that is not appropriate or suitable for our children. With

Big Splash Waterpark

Big Splash Waterpark

Summertime and warm weather just got a whole lot more fun. Water is the driving force behind a whole lot of terrific playtime where groups of children can gather round and discover hours of cool, wet fun. There is a multi-level pool, a waterslide, a waterwheel, two swimmers and a diving board. There is also

Tropical Island Resort

Tropical Island Resort

Water play is the essence of summertime, whether in the pool, at the beach, running through sprinklers or playing with this great new water theme park. Parent after parent told us that child after child had hours of wet playtime fun using the many features and activities that Step 2 has included here. There is

Easy Steer Sportster

Easy Steer Sportster

This cherry red little sportster will make your child the envy of the neighborhood. The Easy Steer Sportster is simultaneously adorable and brilliant. Once you attach the easy-to-apply stickers the design is complete and it is truly eye-catching. Everything else that Step 2 worked in is just brilliant. The steering impressed every single tester who

Feed A Childs Mind Fundraisers

Feed A Childs Mind Fundraisers

The cookies, the wrapping paper, the candy, the popcorn, you name it our kids have hawked it in the name of raising money for their school. Its all well and good but where is the educational tie-in? How about selling something that people actually want to buy because it supports learning even when it arrives

Bunk Bed

Bunk Bed

Even dolls get sleepy and when they can’t join your child in bed, now they have a bed they can call their own. In fact, now they have two! This beautiful, sturdy, intricately designed bunk bed excited and thrilled testers. The bed comes packed in such a way that it is clear this is a

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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