The National Parenting Center

Seal of Approval Report

Ride Along Dolly

Ride Along Dolly

This doll bike seat attachment allows girls to have their dolls ride with them on their bikes. While parents attached the seat to the bike, excited girls gathered their dolls to determine who would get the first ride. The decision had to be made quickly since the connection onto the bike is very easy. Once […]

The Beatrix Girls - Country Tour

Girls just flipped over these dolls that break the stereotype mold. Dressed fashionably but not skimpily, parents felt good about the message that was being delivered. Imagination play can be about dreaming big, in this case being in a successful band, and living life to its fullest. There is something about the big head, the

Baby Bump

Baby Bump

The Baby Bump ball is a well-constructed yoga-like ball designed for use in a variety of ways during pregnancy and after the baby is born. What differentiates it from a traditional yoga or gym ball are the little pegs/udders that help keep it in place when not in use. Parents told us that as soon

Geleeo Stroller Cooling Liner

Simply the idea of a cooling stroller liner was enough to pique the interest of our parent testers. Sweltering summer days are around the corner and anything that might bring some relief to our little ones would be quite welcomed. Parents were drawn to the cute packaging with the cutout that allowed them to touch

Twista

Twista

Balance bikes have become a favorite first step towards riding a bicycle. Twista is a balance bike that features a sleek, attractive design in a bike that is sturdy and durable yet lightweight. But Yvolution wasn’t going to introduce just another balance bike, they rethought what was possible and created Twista, a truly brilliant example

Trunki Ride-On Suitcase

This adorable suitcase, made out of colorful hard-sided plastic, gave our young testers a thrilling taste of traveling autonomy. Sized just right for their belongings, whether for an overnight or a long weekend, kids loved being able to pack up just their stuff inside, no more suitcase sharing! There is even a little working key

Disney Doc McStuffins Mix Up! Fix Up! Game

Doc McStuffins is a familiar and friendly character who really connects with young children. This new game, from multi-Seal winning Wonder Forge, is especially engaging because it can be played in groups or by yourself. It features a great theme and teaches important messages such as compassionate caring for others, helping people in need and

Feathery Friends Craft Kit

Inside this unassuming cardboard tube, you will find everything you need to create, cute peacocks and owls. That came as somewhat of a surprise to our testers who were curious but had no expectations of what they were in for. There were cardboard tubes, felt sheets, shapes, feathers, papers, and googly eyes, enough materials to

PBS Kids My Country Jumbo Puzzle

It is no secret that the geographic literacy of young people in the US is woefully inadequate, which is why we were so delighted to see this puzzle map in our testing centers. Right from the start testers liked the lessons their kids received by learning, in a hands-on way, all the states and where

Major League Baseball Activity Books

Major League Baseball Activity Books

If you have a baseball fan in your home and are looking for an activity book that will really grab their attention then look no further. Hawk’s Nest Publishing has secured the rights to use MLB teams and logos which thrilled young baseball fans. There is a book for every major league team and inside

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’24 February 15th March 13th April 19th May 8th
FALL ’24 June 1st June 24th July 31st August 15th
HOLIDAY ’24 September 1st September 24th October 31st November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* The Seal’s winners will be announced in a media release distributed to over 4,700 media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report is forwarded to buyers at over 350 major retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report is featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor, and more. Results are based on both statistical averaging and comments received by testers.

There was three testing periods each year:

Each submission was accompanied by a small product testing fee (we offered multiple submission discounts). This fee covers the cost of testing, nothing more.

FYI about the Seal of Approval

* The Seal’s winners was announced in a media release distributed to over many media outlets, including Facebook, Mommy bloggers, TV stations, newspapers, and parenting influencers.

* The report were forwarded to buyers retail and online stores including Amazon, Walmart, and Target. Amazon features Seal winners on product pages.

* Each report were featured on TNPC’s website as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

HOW IT WORKS

 

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period Testing Begins Submission Deadline Testing Ends Report Issued
SPRING ’23 February 15th March 10th April 24th May 10th
FALL ’23 June 1st June 23rd July 31st August 16th
HOLIDAY ’23 September 1st September 22nd October 30th November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

To submit a product click here.

HOW IT WORKS

A Seal of Approval review involves a multi-step process conducted over an eight-week period.

Parents and children, experience and review submitted products and services either already released or coming to market.

Participants fill out questionnaires for each product or service they test. They score based on 13 levels of criteria including quality, appeal, design, price, packaging, directions, desirability, stimulation, replay factor and more. Results are based on both statistical averaging and comments received by testers.

There are three testing periods each year:

Report Period

SPRING '24

FALL ‘24

HOLIDAY ‘24

Testing Begins

February 15th

June 1st

September 1st

Submission Deadline

March 13th

June 23rd

September 24th

Testing Ends

April 26th

July 31st

October 31st

Report Issued

May 14th

August 15th

November 15th

Each submission must be accompanied by a $295 product testing fee (we offer multiple submission discounts). This fee covers the cost of testing, nothing more. It is non-refundable and has no bearing on the result of the testing. Additionally, we require three samples of the product or access codes for online submissions.

FYI about the Seal of Approval

* Winners of the Seal will be announced in a media release which is distributed to over 4700 media outlets including Facebook, Mommy bloggers and TV station websites.

* The report is forwarded to buyers at over 350 major retail and on-line stores including Amazon, Walmart and Target. Amazon features Seal winners on product pages.

* Each report is featured at TNPC’s web site as well as TNPC’s Twitter & Instagram accounts and Facebook Page.

* Links to company websites and a license to utilize the trademarked Seal of Approval artwork on marketing, packaging and web design are available exclusively to Seal winners for additional fees.

* Submitting a product does not secure or guarantee being awarded a Seal of Approval

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